Iceland Ireland is delighted to announce a new supplier partnership with award-winning ‘field to fork’ brand Mash Direct as the retailer ranges 12 of its convenient, farm fresh vegetable and potato side-dishes. The flavourful and convenient range is available now across all of Iceland Ireland’s 27 stores nationwide.
As a nation of mash connoisseurs, Mash Direct’s unique and locally grown products are sure to be a hit with Iceland Ireland customers! Run by the Hamilton Family at their farm in Comber, County Down, Mash Direct grow and produce quality, Irish, convenient, vegetable and potato accompaniments ranging from Mashed Potato to Chilli Baby Bakes. All products are also prepared immediately after harvesting, ensuring an unrivalled freshness of flavour and retaining the natural texture and nutritional benefits of the ingredients. All products are 100% Gluten-Free and free from artificial colourings and flavourings. The brand has also been recognised over the years for their award-winning products, ranging from Great Taste Award Wins to the Irish Quality Food Awards as well as the Blas na hÉireann Awards.