Marico to give 'pure honey certificates'
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Last Updated: Dec 14, 2020, 06:50 PM IST
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Synopsis
The packaged honey category has been in the midst of controversy in recent weeks, after research and advocacy organisation Centre for Science and Environment (CSE) said in a report that the honey sold by ten brands including Dabur, Patanjali, Zandu, Hitkari and Apis Himalaya are adulterated with sugar syrup.
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The foods regulator has said it is closely examining the findings submitted by CSE and considering evolving guidelines for the category.
New Delhi: Consumer goods maker
Marico has started a consumer communication exercise encouraging consumers to “receive their own” Saffola honey certificate for every bottle they buy, the company announced on Monday. The company said the certificate is an assurance that the brand “goes through 60+ quality checks”.