Mindworks Updates Playturbo, Adds Industry First Dynamic Creative Optimization Capabilities
SAN FRANCISCO, Dec. 10, 2020 /PRNewswire/ --
Mindworks, a leading international creative studio, today announced a new version of Playturbo, the self-service playable ad platform designed to help advertisers rapidly iterate playable ads and improve campaign performance. The updates provide industry-first Dynamic Creative Optimization (DCO) capabilities, in the form of true real-time asset-based playable advertisement analysis. Playturbo lets users identify the best aspects of the experience at any given moment, and combine those pieces to improve overall conversions -- all while keeping to a required budget.
Mindworks unveiled Playturbo earlier this year, and some advertisers have already utilized it, including Voodoo, MarkApp, KAYAC, Dual Cat, Dwango, NetEase, FunPlus, Topgames, and others. Notably, Mindworks helped Voodoo optimize its playable ads, and improved the overall campaign performance. For example, one of Voodoo's latest games, 'Stack Colors!,' used Playturbo's DCO feature to automatically combine the best creative elements at each position of the ad. At the end of the campaign, Voodoo experienced a 75.4% increase in installs per impression rate (IVR) compared to the original playable ad.