Sonesta International Hotels Corporation (Sonesta) today dropped its first and travel industry disrupting new campaign: “Famous Yet Nameless.” The integrated campaign, which will roll out in four phases, marks Sonesta’s first significant effort to continue building name recognition as the brand has quickly become the eighth largest hotel company. Consumers can directly enjoy the company’s commitment through reinvigorated brand like The James, A Sonesta Lifestyle, and new ones that allow travelers to truly value what matters in their travel: Sonesta Essential.
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