The key takeaway from Antenna’s data: Netflix accounted for 29% of all paid streaming subscriptions in the U.S. by the end of June — down 19% from Q2 2019. Netflix’s dwindling slice of the American streaming pie comes after the launch of newer services, like Disney+ and NBCU’s Peacock, and have cut into Netflix’s first-mover advantage.
The chart below, courtesy of Antenna’s latest Quarterly Growth Report, gives a better look at the American SVOD market:
Does this mean Netflix is on the verge of going the way of short-lived Quibi? Of course not. But there have been small signs the streaming heavyweight’s stranglehold at home is loosening. For only the second time ever, Netflix recently reported it