New investors strain online brokerages: J.D. Power
Account openings at online brokerages have skyrocketed, but the number of problems cited by customers have doubled during the past year.
April 28, 2021
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Financial advisers are not alone in struggling to meet their clientele’s heightened expectations around customer experience. Online brokerages, too, are trying to smooth the bumps following the recent explosion of new users moving to online investing platforms.
More than 10 million new brokerage accounts opened in 2020 as a surge of new retail investors entering the markets via online platforms skyrocketed during the pandemic, according the J.D. Power 2021 U.S. Self-Directed Investor Satisfaction study released Tuesday.