But it doesn't mean you have to stay there forever.
On Tuesday, Every, the business-centric newsletter bundle formerly known as Everything, announced that after one year on Substack, it had moved to a custom-built website, taking its subscribers, contributors, and revenue along with it. In doing so, the chief architects of Every, Dan Shipper and Nathan Baschez, borrowed a technique first popularized by Discourse Blog, a left-leaning political publication that was born on Substack but migrated to its own website after reaching a critical mass.
Like the Discourse Blog founder Aleksander Chan, Shipper and Baschez pointed to the technical limitations of Substack as a key reason for leaving the platform. Before launching Everything, Baschez was one of Substack's first hires, a role that left him uniquely positioned to understand the capabilities of the platform.