Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]
Imagine this: You've done everything you can to optimize your website.
From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy.
Yet, you're still struggling to rank on Google.
It may be because you've only completed one half of the puzzle. What's the other half? Off-page optimization.
While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank.
What is off-page SEO?
Off-page SEO involves all actions you take to impact your search engine ranking that fall outside of your website. This can include building backlinks, being active on social media, and guest blogging.