Once an afterthought, brand licensing reaps billions for CPGs hungry for growth

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

Related Keywords

Nancy Samani ,Leah Broeders ,Blake Waltrip ,Lee Powney ,Duncan Hines ,Jel Sertget ,Ernie Savo ,Amanda Cioletti ,Mars Wrigley ,Jel Sert ,Jeff Dotson ,Willy Wonka ,Lanie Friedman ,Ashley Lind ,Kraft Heinz ,Warner Bros ,Walgreens ,Diageo ,Global Licensing Group At Informa ,Walmart ,Valen Group Dotson ,Jelly Belly ,Pinterest ,Red Robin ,Licensing International ,Valen Group ,International Oreo ,New Zealand Based ,License Global ,Keurig Dr Pepper ,Fruity Pebbles ,North America ,International Delight ,Chocolate Factory ,Global Licensing Group ,Informa Markets ,Fruity Pebbles Branded ,Jolly Rancher ,Wall Street ,Puffed Cereal ,General Mills ,Honey Maid ,Caramel Macchiato ,Mocha Latte ,Conagra Brands ,Lamb Weston ,Light Drink Mixes ,Sonic Drive In ,Dollar General ,Slim Jim ,Snack Pack Fanta Gels ,Cocoa Puffs ,Swiss Miss ,Duncan Hines Epic Baking Kits ,Epic Fruity Pebbles ,Brand Strategy ,