&Open raises $7.2M from First Round Capital and LocalGlobe to send gifts at scale
We live in a world where companies have to send out ‘gifts’ to individuals. Chocolate bars. Bottles of wine. You name it. Companies are gifting it. But right now, that operation is buried in a marketing department on a spreadsheet, as is mostly pretty disorganized.
A handful of startups realized it could be done better and at scale, among them Sendoso (which has raised $52.7M) and ReachDesk ($6M).
Joining this clan is a startup with the tortuous name of “&Open” (yes, ‘ampersand open’, pronounced ‘And Open’ for those of you at the back).