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Peloton is leaning on its rapidly expanding digital membership base to increase sales of its bicycle and treadmill products and convert subscribers to full-fledged connected fitness users.
Speaking at the Barclays Global Technology, Peloton CFO Jill Woodworth said the digital business has served primarily as a sales tool for its products, as well as a vehicle for reaching new consumers and entering new markets.
"In a cost effective way, we've said let's get as many members as possible into digital, but ultimately the point is to drive value by getting them to convert to connected fitness over time," Woodworth said