According to a Gartner report, by 2025, 70% of all B2B seller-buyer interactions will be recorded or analyzed to extract competitive, deal, and market insights using AI/ML and natural language processing (NLP). By 2025, 75% of B2B sales organizations are expected to replace traditional sales playbooks with AI-based guided selling solutions. Sales force automation platforms such as People.ai are helping drive these sales teams by building and leveraging AI/ML and NLP technologies. People.ai's Offerings Founded in February 2016 by Oleg Rogynskyy, San Francisco-based People.ai uses its enterprise revenue intelligence platform to help teams speed up complex sales cycles by engaging relevant people. The idea behind People.ai came to Oleg when he was working at Nstein, an early player in AI technology. In 2007, Oleg and the sales team at Nstein updated contacts for companies on their Salesforce platform. But within three weeks, the data was "back to being a mess". As Nstein tried to