Science has definitely shown and convinced consumers of the pro-ageing action of our exposome. Sun exposure, pollution, tobacco but also lifestyle are directly affecting skin structure and youth. Among all these factors, gravity remains a parameter that cannot be avoided and mastered. With ageing, skin less firm and subject to the effects of gravity, stretches without being able to retract; accentuating the depth of wrinkles. Bioinspired by Isodon japonicus and its ability to stand upright...