Record retail sales of Austrian wine fail to make up for on-trade slump
09 March 2021
By Arabella Mileham
Domestic retail purchases of Austrian wine rose to a record high last year, accounting for 75% of revenue – but the increase of grocery and online sales failed to make up for losses in the on-trade, which fell by a third.
Weissenkirchen Wachau Austria in autumn colored leaves and vineyards on a sunny day
According to the latest figures published by the Austrian Wine Marketing Board (AWMB), between January and December last year, domestic sales of Austrian wine in the on-trade wholesale channel fell by 33% compared to the previous 12 months.