I got the chance to see the ballet version of Jekyll and Hyde at the Finnish National Opera and Ballet. The thing that struck and absorbed me to make sure I get a seat was the amazing Instagram advertisement. There were two men dancing in sync in red lights. Just a few clicks and I knew they were Jekyll and Hyde. I wonder why so few institutions and groups have grasped to take advantage of a simple, movie-like teaser peace for a performance. It really grasps your interest.