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Tim Hortons’ popular annual contest is no exception.
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ROLL UP TO WIN: Tim Hortons drops 'the rim' as annual contest stays digital Back to video
The coffee franchise giant announced Tuesday that its famous ‘Roll Up The Rim’ game is going all-digital this year and rebranding as Roll Up To Win.
The company has also decided to retire “the most hated part” of the game — the “please play again” message — making every online rim roll a winner.
Tim Hortons is going all-digital in this year’s Roll Up contest. Photo by Tim Hortons /CNW Group