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By Todd Bigger, President, Software, Service and Support, Kodak.
Printing as an industry has a broad history of technology innovation, but it also has a history of complex manual processes and production bottlenecks. Selling the job is only the beginning of a long series of steps that touch every part of both the business and production infrastructures. The touchpoints begin with capturing job specifications to ensure that the substrates, inks, and other raw materials are available. The steps encompassed by resource planning continue to grow in importance while the pace of change in the available software tools is faster than ever.