EMI Pakistan is finally investing in new music but will they have the same impact today?
The label's new head of A&R is hopeful a new strategy can set the record straight
KARACHI:
EMI Pakistan boasts a catalogue of over 55,000 tracks and 3,400 contracted artists. From 1948 to 1996, the record label had the largest distribution network for traditional formats and currently, it claims to have the “largest” digital distribution platform in Pakistan.
But while its extensive library reserves exclusive rights to the music of maestros, the company has often come under criticism from the music fraternity for relying on the licensing of previously copyrighted music and not investing in anything fresh.