A newly launched skin care retailer based in Singapore is placing emphasis on curation and personalisation to help it stand out in the crowded e-commerce space.
SKNEDIT was launched in October last year by co-founders Emily Yiu and Natassia Siu whose backgrounds are in accountancy and public relations respectively.
The retailer offers skin care products from over 20 brands such as REN, Purito and Cerave.
The duo saw an opportunity to launch its website last year as more people began to migrate onto e-commerce because of the COVID-19 pandemic.
“People are moving away from the brick-and-mortar stores and it’s the same for our industry. More people are open to purchasing skin care based on just the description and reviews,” said Yiu.