Small honey producer takes on Food Lover's Market in trademark battle

Small honey producer takes on Food Lover's Market in trademark battle
3 March 2021 7:37 PM
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'Nature's Gold' was trademarked by the KZN startup. FLM should have checked properly, admits its legal director on The Money Show.
Small honey producers Debbie and Andrew Power launched their startup seven years ago in Pietermaritzburg.
They named their product Nature's Gold and Andrew trademarked it in 2011.
But this sweet idea turned sour when Food Lover's Market (FLM) launched its own in-house honey range also called Nature’s Gold, but in different packaging.
Nature's Gold Honey on Facebook @NaturesGoldHoney
Andrew died at the end of 2018 and it was in 2019 that Debbie first spotted an advert for the FLM product.

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