During its March 4, 2021, Transparency Summit, beauty giant L’Oréal committed to transforming its research and innovation (R&I) practices by adopting a ‘green science’ approach: by 2030, 95% of the ingredients its uses will be derived from renewable plant sources, abundant minerals or circular processes; and 100% of the company's formulas will respect the aquatic environment.
According to the company, this move comes at a time when protecting the planet is an absolute necessity, and the COVID-19 pandemic is driving a heightened demand for products that are both good for health and safe for the environment. It is against this backdrop that L’Oréal has announced it is opening a new chapter in R&I by making nature a driving force in creating renewable alternatives to petroleum-based ingredients.