SV Graphics’s successful digital transition
It was 1991 when Tangaturai Chettiyar started making hand carving rubber block in Vapi, Gujarat. It was a labour-intensive job, but he managed to successfully run the business for 10 years. In early 2000, the Chettiyar along with his cousin Kartikeyan Chettiyar managed SV Graphics moved to make conventional photopolymer plates.
Then came a time when Daman, Vapi and Silvassa were witnessing growth in packaging printing. There were more printing firms investing in technology to cater to the growing demand for packaging products. That is when the company invested in its first digital flexo CTP, Flexo Laser in 2015. “We recognised the market potential in this region especially the flexible packaging and narrow-web printing,” said Chettiyar.