Barcel-owned Takis is launching four snacks: Takis Waves,
Takis Watz, Takis Pop and Takis Stix. All have the same strong flavors the tortilla snack is known for, but the company is branching out into popcorn, chips and other salty snacks, according to a press release.
The packaging is also getting refreshed. The new look reintroduces the Heat-O-Meter on its packaging, allowing consumers to compare the spice of the snacks. The packaging will also feature a “flavor tornado” that shows what ingredients are used to create a flavor.
Takis first expanded beyond its popular tortilla snacks with the introduction of Takis Hot Nuts in October 2020. Since its U.S. launch in 2001, Takis has reported 25% growth year-to-date, outpacing the salty snacks category, which sees 10% growth year-to-date.