Tequila’s reputational makeover is driven by design
Tequila’s reputational makeover is driven by design
Three new brands are using elegant packaging design and premium agave to undo tequila and mezcal’s party spirit reputation
Gone are the days when an order of tequila meant the night was about to take a different (potentially debaucherous) turn. A new breed of tequila and mezcal brands are investing in sleek packaging and quality agave, transforming the liquors’ reputation from the drink of the decadent to the drink of the debonaire. Savour, don’t shot, what they have to offer here.
OAX Original mezcal