March 04 2021
E-commerce platforms have become some of the most
significant marketplaces in Thailand, with millions of daily business
transactions and huge numbers of online users. The increasing number of
online shops operating on e-commerce platforms requires new techniques
to be employed in online IP rights infringement cases.
Both the private sector and the government have developed tools to
enhance online IP enforcement, including ones using the latest legal
technologies and artificial intelligence (AI). Many legal technologies
and AI operations are still nascent and typically do not yet offer the
best approach for online IP rights enforcement. For example, AI and