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Sustainability has become the burning issue that businesses need to address in the wake of the 2020 Covid disruption, and technology and services providers are responding rapidly to fill gaps in current operating models.
The shift in attention is not just hot air. Multiple firms are putting serious money behind the effort. As just one example, the accounting firm PwC announced in June that it would spend $12 billion over five years to create 100,000 new jobs aimed at helping its clients grapple with climate and diversity reporting, as well as in artificial intelligence, according to a Reuters report.
Part of that staggering 35% increase in planned headcount — PwC currently employs 284,000 professionals globally — is a perceived need to help businesses understand and comply with the exact requirements of “sustainability,” a broad term that can encompass many topics and subareas.