The Champions Boat League : A Race to Commercialise Festival Cultures

How do cultural festival spaces and the concept of community evolve in response to the commercialisation of their sporting event?

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India ,Kerala ,Aranmula Utrattathi ,Payippad Jalotsavam ,Champions Boat League ,Champakulam Moolam Race ,Aranmula Boat Race ,Nehru Trophy Races ,