The Feature Trap: Why Feature Centricity Is Harming Your Product — Smashing Magazine

Most product teams commonly adopt a feature-centric mindset, finding them convenient for brainstorming, drafting requirement documents, and integrating into backlogs and ticketing systems. In this article, Andy Budd shows how fixation with features might be holding you back and how making a few small tweaks to your process could make an entire world of difference.

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