The five critical components of a real-time CX
Make your customer’s dream a reality for your business.
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A common and costly challenge that many companies are facing is giving customers the experience they deserve. Bad investments, organizational issues, and business adoption are part of the problem, but a misunderstanding of what customers really want –and how to deliver it –is causing relationships to crumble.
In a recent survey of more than 3000 customers on what they are demanding from brands today, Pegasystems found two-thirds don’t believe that brands care about their needs – and given the current Martech landscape, it’s easy to see why.