Local papers now constitute the lion’s share of newspapers distributed in South Africa: 79%.
[PARTNER CONTENT] A Local Focus is a Caxton Local Papers and SPARK Media initiative to focus business decision-makers attention on the local newspaper market, which has remained
resilient through the testing times of the pandemic. In the last quarter of 2020, an average of 4 885 614 local newspapers were distributed regularly.
Local papers now constitute the lion’s share of newspapers distributed in South Africa: 79%. Their health and ongoing relevance indisputably counter the dominant doom-laden narrative about the demise of newspapers frequently bandied about media agencies and marketing departments.