Christy Goldsby, the founder of fast-growing refrigerated snack brand Honey Mama's, explained why demoing is the foundation of its marketing strategy, leaning on a ‘truth radar’ at every step during a package revamp, how the company navigated a high profile retailer’s devastating decision to discontinue the brand and why handing over day-to-day operations was the right move for its future.

Related Keywords

Jared Schwartz , Christy Goldsby , Ray Latif , Whole Foods , Costco , Trader Joe , Honey Mama , San Francisco Based , Taste Radio ,