To Reflect a 'New Approach,' Tourism Cares Rebrands and Adds Individual Memberships

To Reflect a ‘New Approach,’ Tourism Cares Rebrands and Adds Individual Memberships
by Daniel McCarthy
Tourism Cares is headed in a “powerful new direction.”
Coming out of the COVID-19 pandemic, and wanting to reflect a new organizational approach to meet the industry’s sustainability challenges, Tourism Care has rebranded with a new logo along with a new individual membership option that will allow travel advisors to join on their own.
Now, advisors will be able to join Tourism Cares for $99, which will give them access to Tourism Cares’ education platforms, professional development, consulting, and the organization’s signature programs.
“We are proud to unveil our refreshed branding as we hit a crossroads in our industry’s recovery – there is optimism to be tapped, but yet so many communities remain in dire need. Both must be addressed, one not exclusive of the other. We need to build towards the future while recognizing the present need,” Tourism Cares CEO Greg Takehara told TMR.

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