Coverage of the wider story. N. A. T. O. s videos and tricks that producers use to get you to watch. British tabloid, the sun, blows on the coverage of the refugee story in europe. Now raise your right hand and swear on the bible or Something Like that that you are not islamaphobic as televised news event go, it had a touch of the surreal, the macabrer. Two days after the attacks killing 13 people, hoords of reporters and news crews poured into the home of the killers. Some news channels broadcast it live, with reporters rivling through a site that hours earlier was parts of a police investigation. A hashtag this is not journalism trended while some channels were in the house on air. The coverage, the commentary provoked tells the story of the two americas, one that considers gun control to be a legislative imperative. The other argues the way to make the u. S. Safe is to arm citizens and be wary. We saw that on the front pages of newspapers in new york city. And the religious angle. Questions about the motivation of the killers spiralled. With donald trump calling for a ban on muslims entering the u. S. This is a story combining touchy issues. Gun control and the war on terror. The way it was covered reveals much about the news media. The starting point is San Bernardino. This was a true media service. It was two days after, and the media had been in the house. The landlord opened the doors to a swarm of journalists. Who, like a pack of wolves, feasted on what could be found. I dont blame the reporters for going inside. You want to see whats there. The capacity is when you have the ability to do Live Television is something yielded. As if 1,000 jigsaw pieces were put on the floor and the reporters were picked up saying here is one that looks like this and putting it back down. With no sense of how it fits together, why it may be relevant to what we see. To treat it as a Life Television event. Thats a mistake. You encounter editorial decisions that you cant process on the fly. It looks like it may have been ein an unraped gift. They rifled through the apartment. Rifling through photographs. Im going to guess that these malik. How does he guess . Why guess. On Live Television. Thats a real mistake. 24 Hour News Network cnn, nsm b. C. And fox went live. Other channes, including al jazeera, broadcast the images, but did not take them live. What is not clear is whether that was an editorial decision or Technology Factor a lack of live transition capability. I think it was irresponsible to start broadcasting live from in the home, and most of the stations that did that almost immediately regretted it. In the voices of the anchors. Make sure we dont lets not show the child. For some reason, cnn was given a lot of credit of being skeptical saying is this right, do we have permission. This is bizarre. Why not cut off the speed. It boils down to ratings, and how far can you go to get more eyes, to get more viewers, to get a bigger audience. Its hard when you are on the air as an anchor to make that call. You have people talking to new your ear piece, you are trying to communicate with the reporter in the field, and the executive producer is the one who would have made that call the story played out in boldfaced font in the front pages of the paper in new york city. The times produced an editorial, and for the First Time Since 1920, put the editorial on its front page. The paper got it from both sides. Gun control advocates argued the times focused on assault weapons, when most were committed with handguns. And the right wing blogger made his position clear using bullet points. New yorks tabloid. The daily news and the post took different approaches on the day after the shootings. We see the liberals going after the guns, we saw that with the daily news, and antimuslim sentiments, and the headline in the post. A cover that resonated was the one where they but syed farook on the cover saying me is a terrorist, and at the bottom there was pictures much dylan and robert junior. The problem is not radicalized San Bernardino shoot evers, its the access to gun. As a tabloid. Coverage. Five days after the shootings in california, republican candidate donald trump came out with his new position. Donald trump is calling for a total shutdown of muslims entering the united states. Until the countrys representatives figure out what is going on. Many news outlets derided trump. Bringing out the elder statesman to explain how unamerican a policy would be. From the statement. The even of extremes is a dangerous proposal. N. B. C. Is among the networks that through their coverage of donald trump and antiimmigrant rhetoric. Providing the candidate. Trump had never been elected to anything, anywhere. But his pension for this made him a winner. According to the tinnedle report, donald trump attracted more minutes of air time than any other candidate than others combined. A number of media has been using them to get ratings, rather than bring him the rhetoric. One of the first things he said was they should bring crime. There was a fair number of Media Outlets that allowed the statement to go u. N. Challenged. Setting the tone for the whole trump candidacy. Some of that coverage, yes. Emboldens a guy like trump. You dont see christians killing in the name of humanity. A lot of team have not thought through the questions about terrorism, the questions of who does terrorism throughly enough. So should the coverage of situations like this sounds or looks or feels prejudicial. We are not backing Donald Trumps concept. Now that hes getting more and more outrageous and scary, i think that most journalists realise that they had had a role in his creation. Had the u. S. Media with theirs lust for ratings played a role in the trump phenomena. Has the massacre coverage in San Bernardino fed into that or are they reflecting the beliefs of a electorate. These are simple questions with no easy answers. The media does not act in unison. Theres a number of ways to approach coverage, sometimes people do it with views. Hitler. Some do it with the force of their language. Number one, get a gun. Sometimes they do it with the rigor or lack of rigor. Credit cards and ideas. For all of that, the media bears responsibility. They are responsible with what they do. How they characterise the issues in the event that plays out around us as news organizations are sprinting, each cycle to get out the news on the web. A deeper look at the divide in chicago. A lot of people here are angry. We can do something different. Al Jazeera America brings you independent reporting without spin. Not everybody is asking the questions youre asking me today. We give you more perspectives the separatists took control a few days ago. And a global view. Now everybody in this country can hear them. Getting the story firsthand. They have travelled for weeks, sometimes months. Whats your message then . We need help now. Youre watching al Jazeera America. Other media stories on the radar having had her husbands killed three years ago in a bombing that targeted a journalist, a somali reporter was killed by a bomb planted in her car. She worked for radio mogadishu, and Somali National tv. On september 3rd a bomb tore her car apart and she succumbed to her injuries. No one claimed responsibilities, but the explosion bears the almarks of alshabab. Her late husband was among those killed by an alshabab suicide bomber in 2012. That explosion was reported by somali journalists. This is the 38th media worker killed in somali since 2012. The paris based Reporters Without Borders said some career advice for chinese journalists. If you make a typo, make sure jinping. September 4th, the stateowned newsagency, China News Service report on a teach made at the china africa summit. He said china and africa had a shared destiny. Instead of speech, it had xi jinping resigning. The mandarin word for speech is jirtsea and the word for resign is sayvirt. The journalistic reputation. Rupert murdochowned british tabloid the sun, which was not stellar in the first place takes hits over the refugee story. The sun splashed a 2page story on how easy it is for criminals to cross the country without a passport. Retracing a journey by a journalists. Head lined. 6 days to terror. It had him travelling with the help of smugglers, evading security and passport checks. Croatian authorities stopped the story in its tracks, calling it false and inaccurate. They took a scan of his passport when he entered and left. The sun issued an apology saying it was misled by the reporter and was reviewing policy with freelancers, and is taken to task over this head line after a poll of muslims were commissioned. The Polling Company disowned the story calling it misleading and not supporting by the data. The sun resisted calls for an apology higher is a term, video, and if you are embarrassed to ask what it is, native social media video are uploaded and embedded on to facebook, instagram, snapchat or twitter as a means of exposure as opposed to a separate website. Youtube turned 10 years old. Celebrations may be tempered by the threat. When you are scrolling, and those videos play automatically, people are watching. On facebook alone, native videos or viewed 8 billion times a day. For news producers, native videos are an opportunity not to be missed. Theres an ard to the videos, that some news outlets, al jazeera aj plus, buzz feed and others. Short stories and text affects it. The listening post on native social videos, how form can dictate content in what the news genre says about the way we son assume news. This was a video on social media. It would have seven seconds to grab your attention. Produced to catch your eye. Hitting you. To do to this is not conventional output thrown on to social media. Its a new media genre, one that has its own roots and style and lives in a different place. People like watching video, whether its to be entertained or watch the news. Video has been the most entertaining format in terms of content. The web is social, mobile. What its done is publishers to adopt no what is happening when it comes to how people are experiencing the web. Its entertaining and easy to digest and easy to ignore, if you dont like it, you can move on to the next thing. Some countries have audiences that ingest quickly and want to scroll through a feed of video, and ill watch 1015 videos in five minutes, and i would say, you know, i watched 20. Online viewers expect and demand a different kind. They want something that speaks to them, treating them with respect. That doesnt preach to them. If you dont present the news in a way that is accessible then youll never be successful. To drive a responsibility method. To reach the masses. Beyond the web has been popular. For the past 10 years, youtube has been the definition of choice for those looking for something to watch. A couple of years ago, facebook and twitter put their spin on the web video, wanting a bigger piece of the market. Sharing anything that makes you think or laugh or cry. The company went on a massive improvement. It approached the news outlets, buzz feed, al jazeera, pitching facebook for news media. Now it took a year and now they have run with it. According to an analytics company, the outlets average between 300 and 500 people views, not on their own side, on facebook. Facebook is not a broad casting platform. For a lot of people, for almost everyone, facebook is a personal medium. You are talking to your friends. Watching who water friend shared or are sharing stuff. Works. We went to mexico to report on the families of those that had relatives go missing. That comes off the back of a conversation started by mexicans. For a conversation that meant we are tired. It was kind of an sos signal. The point is we report on the conversation. We listen to them. We went to mexico to talk about what they do. Hunting for mass graves. They are part of a remarkable Network Using facebook and other social media, and that is rewarded by the mexican audience, and the fact that it has been trending. Subject. Stories that pushed viewing figure up. It huge refugee story that we were able to handle most of the way. We werent covering the big figures. We were in hungry with two teams meeting individual refugees. And they were the really powerfulest mogul stories that the audience was engaged with. And neither benefits the producers. Many Media Outlets dropped the sections to prevent the views or moderate the comments. Now they leave that to social networks. With teams scanning posts and reactions. The idea is to identify social discourse. Daloring them to cap itualize on social trends. Its influential. Thats not to say the audience is never influential. They had some level of control over what is programmed to them. What changed is the control and mediae. You are leaning on your coach and you watch something, whether its news or whatever you want to watch. Lean back, the web is not. They are interacting. You are more active on it. It has to reflect that. At the same time. As journalists, we doesnt follow the audience, challenging and leading it at times. Its no different in a sense to all the history of journalism. The viewing fissure are on the surface impressive. Who is really watching what, for how long and what constitutes. According to facebook, if you dont scroll past the video or stop it. The assumption is that you watched it. And for a medium that fits the needs, its for a long time. That leaves publishers in a hurry, forcing production techniques that reflect on the journalism itself. Classes about Global Warming are not interesting. But an animated line about Global Warming is interesting. It comes with a little bit of information in that caption. A lot of people will see that. Theres the click ability factor, and that will be there. Theres the fact of black lives matter, or others. Something that people want to share. And it is benefitting people and giving people a voice in a way internet. If you look at black lives matter and Police Brutality in america, we are one of the few journalistic outlets covering this, keeping on the story and owning it as our own. Something that mainstream broadcasters looked at. Its something that may be some people would define as activism. We define it as reporting stories that unfold elsewhere. And reporting the stories in a different way for a different audience. The bitesized videos. And graphic videos engaging a new kind. Its effective with the main news. However, the numbers are not near what the stats would have you believe. You could be a viewer when, in fact, all you are is a scroeler, passing the story by. I felt like i was just nothin. For this young girl, times were hard. Doris years in a racist, impoverished setting had a major impact. But with looks, charm. I just wanted to take care of my mom. And no remorse. She giggles every time she steps into the revolving door of justice. She became legendary. The finer the store, the bigger the challenge. Finally w so much reporting on i. S. I. L. , the radicalization of muslim in bern culture, a couple of dutch filmmakers had an idea. They have a Youtube Channel called this is normal. They took a bible to the streets of netherlands, disguising it as a copy of the koran, selected some passage and asked what they thought of the writings, you can see where this is going. This is called the holy koran experiment and has been viewed 4. 5 million times. See you next time at the listening post. This is al jazeera. Hello there. S this the news hour live from london. Coming up in the next 60 minutes. Ending the conflict in libya. Can a summit in italy bring sustained peace and block isil. Russia says one warship fired warning shots at a turkish vessel as tensions between the countries continue to grow. At least two people are killed in the capital o