especially generative ai. that's the tech that creates human—like text or imagery based on user prompts. chatgpt was launched in november 2022 and is now widely used. but in march of last year elon musk was one of many leading figures who warned that it could pose a profound risk to society and humanity. however, it's now common in consumer products, including in the tesla self—driving cars sold by mr musk, and it's increasingly used by businesses too in their own operations. so here we will explore the impact of al on some of the world's biggest businesses. and i'll be checking out what catches my eye on the convention floor. is it a bird? is it a plane? no, it's xpeng's flying car. and to find out more about it, i'm joined by brian gu, president of xpeng. thanks so much forjoining us. who is this for? well, this is actually for the consumers.