And giants like Facebook Google get ready for new local tax rules that could squeeze profits. First, to our lead, the man who cofounded and rent twitter before being ousted in 2008 is back on the job for good, at least for now. Twitter, naming jack dorsey its permanent ceo. Mobileined ceo of payment firm square that is expected to go public this year, this despite the board saying they wanted someone who could commit fulltime. Dorsey made the case on twitter, and he did it in a series of tweets, saying meantime, twitter director and head of the ceo search peter currie said today, over time, it became clear to us jack was not only meeting but surpassing our expectations of him as interim ceo while running square. Joining me now in studio, in our new studio, john patel, chairman and cofounder of newco. Weve got Adam Satariano who has been covering twitter for us, as victor. I want to start with you, john. What is your reaction . everyone was wondering if this was a threemonth job tryout, and now we knoit was. The early buzz was it wasnt going to be jack. He was taking square public. How could he do that and turn twitter around the echo something mustve happened in three months to not only change the boards mind but the people who are now reporting to jack. Emily he talked about his strong team. Adam bain is being promoted to clo. Victor, why are you so optimistic . Why doesnt it bother you that hes running to companies you echo victor i want to make clear i upgraded the stock prior to the announcements early this morning. Im somewhat apprehensive about him being the ceo of two companies, both Companies Operating in industries that are highly innovative, rife with intense competition, and so i think both companies will need dedicated ceos at some point. Stepping away from square right now will be disruptive to the ipo. I think it is fine for him to stay on for six or nine months, but at some point, he will need to step away from square. There are several capable, i across theent ceos country who can step in and run square while he focuses his efforts on twitter. If we look a year from now when twitter is a stock is at 50, 60, all of this will be a moot step moot point. Emily of course, now there are more questions. How long is he going to remain ceo of square . What do you think . John at least they are in the same time. Emily actually, they are across the street from each other. John they are at different stages. It does depend on his team. The big question is, weve got a ,hief operating officer securing atom. How long he can keep that team together. There was so much work done on the product, and its about to pay off with project lightning, that were really the product of dick costolo. We will see how that pans out. If it gets difficult, it might get harder again. Emily dick costolo, stepping up the board, and jack, insinuating there is going to be more of a board shakeup happening. It brings to mind when steve jobs came back to apple and changed the entire board. Adam they have jack dorsey is the face to lead the turnaround of the company. There are a lot of challenges they have, including project lightning, which is a way for people to see more tweets coming through. The product is incredibly difficult for people who are not hardcore users to figure out or find entertaining. Expanding the audience and getting more people introduced to it and becoming more daily users is going to be a big piece of this. Although, the company, its influential, and a lot of people in media use it, i think with more mainstream audiences, it hasnt taken off. The company is still losing gobs of money every quarter. Emily you also have mainstream users like lena dunham saying she was thinking about getting off twitter fulltime, because she couldnt handle the hate. This is something dick costolo admitted they needed to do work on. Victor, does that concern you . You have some of the most highprofile users on twitter saying they cant handle it anymore. Hasor to be clear, twitter signed up in excess of one billion users. The problem is to get the users to come back. They have a retention problem. I dont think its an issue for the stock. Those users to come back to use it on a daily basis. Retention, more incremental users, and engage those users on a daily basis, i think those are the issues for twitter going forward. It is a tall order, but i think project lightning is a marketing plan and Advertising Campaign that is soon to launch. There is a google integration that is going to get deeper. I think those three should help get more users back onto the platform and get them more engaged. Emily i want to drill into this point about the negativity on twitter. The anonymity of twitter, while its always been part of the product from the beginning, it does breed hate. Ive been on the receiving end of it. Im sure you have. Out though dick costolo is to clamp down on it, i havent seen much of a change. John they have to change the fundamental under the fundamental way you interact with twitter. That is what project lightning is going after, making it a place where you can see events that matter right now, curated by both algorithms and by editors. They have been hiring hundreds of editors over the past six months. When they roll out with lightning, they are going to create a User Experience thats going to be less personal and direct and more about consuming and interacting with what is happening in real time. Emily there is a risk if you change the product too much, you alienate the people who like it the way it is. Adam that has been a Court Challenge for twitter from almost the beginning. They have a very Passionate User base that has a megaphone, which is twitter itself, where they talk to each other about it. This is part of the reason youve seen the reason the company go to jack dorsey. As a founder, he brings a certain amount of credibility to make bigger changes the company could need. All eyes on jack dorsey two chairs did go up as a result of this move. We will be watching to see if dorsey can keep it up. John, before we go, i want to talk to you about new co. You are launching your conference this week. Victor twitter is opening its stores. Emily give us the inside scoop. Tell us about the highlights. Its a completely different kind of conference. We have over 200 companies in the bay areas opening their doors. We do it in 16 cities around the world, but this week, its time for oakland and san francisco. One of the highlights is absolutely going to be twitter. Emily who is talking to you . Sessionthey have a full and a roundtable of executives. My feeling is they might mix it up given this news. I was try to figure it out, but i couldnt. Executives from a number of Great Companies including uber , and small businesses, as wells. Emily hopefully your attendees will get a glimpse of jack, the new and permanent ceo. One last question three and the founder back to a company, john, how optimistic are you about it . You have known him for many years. You knew dick costolo. Is he a different person now . Victor absolutely. He has learned so much. Square has not been a ride on the unicorn. Square has had its ups and downs. He has learned a lot from that. I think he would only do this if he truly understood the work involved. Ive not noticed many founders going to two companies and treating them equally. Theres always tesla and spacex. Is, i think folks at square are going to get used to playing second fiddle. I dont see any way around it. Emily we are going to be watching what happens with square. Adam, you are sticking with us, as well as victor anthony. Thank you so much for joining us. Tax crackdown on corporate dodging. Dozens of world economies are close to adopting sweeping changes to International Tax rules that could impact major attack Companies Like google and apple. Tax is important because loopholes are believed to deprive governments of up to 240 billion a year per that is why the organization or economic operation and Development Released a plan today that aims requireax shelters and companies to pay taxes in countries where they own a profit. 62 governments, companies, and nongovernmental groups were involved in negotiating this plan. It will be discussed at a meeting of g20 finance ministers in peru this thursday, and if approved, it will be presented to the leaders in turkey in november for a vote on adoption. Payng up, the year of apple falls short. We will have the details, next. In a highly anticipated steve jobs movie, Michael Fassbender was not the first or even the second choice for the role, but he is already getting oscar buzz. Emily this friday marks the longawaited premiere of the steve jobs biopic. Michael fassbender who plays the is gettingcofounder rave reviews, but he wasnt the first or second choice for the part the first choice was leonardo dicaprio, and then screenwriter aaron sorkin told me Christian Bale was up for the part. Talks broke down. Even sony dropped the project under pressure from the jobs wife. That drama will soon be Hollywood History as it opens in limited theaters this friday. The film also stars kate winslet, seth rogen, and jeff daniels who plays former apple ceo john scully. In my interview with sorkin, he had this to say about apples reallife cast. And spentt everyone a lot of time with the other seven characters who are in the movie. Joanna hoffman, a fantastic character, she was the head of marketing for the mac team. John scully who was the ceo of , ore and became famous infamous, depending on how you look at it, for firing steve jobs from apple. He is a wonderful man and a great character. Joining me now from new york, john scully himself, the former ceo of apple, former president of pepsi. Also still with us, Adam Satariano. John, i know you talked with aaron sorkin. What was your experience working with aaron sorkin . Have you seen the movie . John i really loved aaron sorkin. Hes incredibly talented. I have seen the movie. They gave us a private showing, my wife diane and i. Its incredible entertainment. It captures an important side of steves personality. I have to tell you, because i knew steve as a great friend, the young steve jobs, and he was a very real person. He had a sense of humor. He was passionate about being a perfectionist, but he was just fun to be around. The people who worked with him had a lot of respect. People need to look at steve jobs not just in the context of this movie, but the real steve jobs was a really great guy. Emily what about jeff daniels portrayal of you . Was that spot on . John jeff daniels is very talented, and the cast did a terrific job. I think kate winslet will probably be up for an oscar nomination, maybe Michael Fassbender, as well. Jeff daniels could get a supporting nomination. This is firstclass entertainment, and it takes creative license them as you might expect. The same thing apparently happened with the social network. They built an incredibly entertaining story. Emily adam, what are you hearing about the movie . Its getting great reviews despite the drama. Adam there is a lot of drama in it, which is going to end up being good for the premiere weekend. There are mixed feelings about it, particularly from people. Lose to apple lauren jobs has worked behind the scenes little bit to squash the movie. Apple itself and some of the executives at the company have mixed feelings about it, because it is based on a walter jobs,ns book, steve which many people at the Companies Say they did not like, saying it captured only one side of steve jobs. , being basedovie on that book, is the root of the issue. I do want to talk to you about apple today. We have a story out about apple pay. Tim cook said it would be the year of apple pay, and yet its not seeing a lot of adoptions by retailers and also consumers. What is going wrong . Do we just need to give apple sometime . I dont think this is a problem unique to apple. I think mobile payments thus far, the hype hasnt matched with reality. A big part of it is, taking out a debit card and having it swiped at starbucks is not a difficult thing to do. The idea of taking out a phone, putting your thumb print over the thing, and having it work is a little bit of a cumbersome process. You see it coming to apple watch, and so there are other elements to it that, maybe over time, some of that friction will deteriorate. Right now, its not making much of a dent in the way people make payments. Where its doing well is when somebody is downloading an app and you can make a digital purchase. Emily john, i want to talk to about what you are working on right now. Your cofounder and ceo David Steinberg is also with us. This is attempting to take on this big problem of data analytics, competing with the likes of microsoft, salesforce. We just heard amazon announcing a new product. Zeta makes you think that has what it takes . David we joke and say we have some small competitors like adobe and salesforce. We take a and make itdat operational, whereas other companies are focused on crn. We do the entire lifecycle. We help our clients create new customers, in addition to keeping them longer and selling them more products, by using massive pools of disparate data and combining it into solutions. Emily as someone who has been through so many eras of technology, from apple to pepsi, 125eta you guys raised million in a 1 billion valuation how do you deliver on the promise of zeta and manage your own strategy . John ive been in consumer marketing for almost my entire career, and this is the logical next step in consumer marketing. Its all about data. The zeta has been an incredible story. We will cross over 200 million in revenue this year. We Just Announced a major expansion of our facility by 50,000 feet. We will be adding another 200 people. This is a company with huge momentum. Yes, we are a unicorn, but we believe we are just beginning to build the real value for zeta. Thank you both, and Adam Satariano, thank you. How will amazons new Analytics Tool help lock in new customers . We will introduce you to what they are calling a revolution, next. Emily to another story we are watching, it seems as though xi has president rejected Mark Zuckerbergs friend request. At a white house dinner, facebook founder Mark Zuckerberg asked of the president to give his unborn baby and honorary chinese name. Refused, saying it was too much responsibility zuckerberg tried to use his babys name to ease the tension. Facebook has been blocked and tension since 2009 when the social site was allegedly used to organize antigovernment riots. Zuckerberg would love to crack chinas 660 million internet users. President xi said the internet would expand in china, but it must be in line with national realities. To amazons Cloud BusinessAmazon Web Services is expected to announce a new service this week to help businesses analyze their data. The new service is codenamed space needle and could help amazon on lockin customers by housing more of their data on the platform. Many Big Companies store data on aws, but space needle is expected to help amazon compete in the Business Intelligence market, which as we discussed, is pretty crowded. It could be worth as much as 143 billion in 2016 according to pringle and company. Foreseeable send joins us. Ofm skype via seattle, vp Product Management at [indiscernible] boris, you said this service could be like the 800pound gorilla. Why are you so optimistic about it . Boris aws is already present. A lot of customers already have data in aws. Theyve got tons of databases that already work in aws. All sorts of ways for customers to get data into the cloud. Weve been waiting for this for many years. Obviously, i cannot confirm or deny anything. Amazon has not announced this, but based on my general knowledge of the market, based on where things have been trending the last several years, i would say there will be an entrance into the market by the 800pound gorilla, and it will be big. Puty tableau, this would you in competition with amazon. How big of a threat do you think this is . Francois first of all, its important to know that amazon is a great partner of tableaus. They provide phenomenal data services, making it easy and fast and approachable. Tableau can and unlocks all that data. What is important to know is customers have data all over the place, from data in amazon to on and tableauexcel, facilitates making it easy for anybody to connect to that data and make sense of it. What we are delivering is analytics for everyone, and that is a key differentiator. Emily do you think a company like tableau has something to worry about . Boris i dont think so. Even though ive been in this market for 30 years, information management, data warehousing, analytics, it is still extremely a green field opportunity. Emily we are going to have to leave it to there. Im sorry. I know we could talk about this for hours. Boris edelson, francois, thank you both. We are going to be at the vanity fair conference tomorrow. Dont miss it. From our studios in new york city, this is charlie rose. We begin this evening with the Prime Minister of israel here in his hotel room in new york. We talked to him after he addressed the United Nations and talked about his concern for national security. He talked about iran and the nuclear deal. He talked about the palestinians, and he also talked about syria, all subjects we want to talk to him about. Im pleased to have this opportunity to talk to him before he returns to israel. Thank you for joining us. Prime minister