(upbeat music) - "insecure" is today's version of "living single" and "girlfriends." those shows really paved the way. issa rae took that torch and added to the conversation in a really meaningful way. - i am sexy. let's get outta here. you're super! oh my god, you're a music producer! do you know beck? - it started on youtube. she shared her stories, "t misadventures of awkward black girl." - [j] my name is j, and i'm awkward and black. - that eventually landed at hbo. - i remember we were meeting with hbo, and the title "insecure" had always existed, and we were having a conversation about, "oh, we should rename the show." and they were like, "well, you, issa, there's nothing insecure about you." and she was like, "that's why we're calling the show 'insecure' is because i'm constantly insecure." - i think the secret to "insecure's" success is that hbo eventually let issa do what she wanted to do. "you know what? this isn't our story to tell, but we're gonna give you what you need to tell it." - and it has become this massive pop culture moment