>> my name is hugh hefner, and i'm editor and publisher of "playboy" magazine. in eight years, i've built an empire worth $20 million. >> gloria steinem was a reporter and a very pretty one. so, she went undercover as a bunny at the playboy club. >> i remember the young woman who took my false bio. i had said that i was a secretary, and thought being a bunny would be more exciting. and she leaned forward and whispered to me. she said, "honey, if you can type, you don't want to work here." >> bunnies are forbidden to wear jewelry, pale lipstick or gold or green nail varnish. the provocative cottontail must be clean and sparkling. >> gloria revealed how they were paid and how they were running around in a club with their breasts exposed and a tail on their butt and with men sort of snapping the napkin at them as they walked by. and so, through her reporting, she was showing sexism in all its different flavors. >> that assignment, it was not a great experience. but in retrospect, i'm glad i