Even for my time, the machines i barely heard of going and seeing a what looked like, the physical sizes and look at some of the nomenclature on this which is taking about the people that use them. The industry has made bigger changes in a few decades than printing has over a few centuries. When i was a student at mit, we all shared a good leader that took up half the building that cost tens of millions of dollars. The computer in your cell phone today is 1 million times cheaper and 1000 times more powerful. We are recording the events of history contemporaneously. Rarely in history to have a chance to do that. Wouldnt you love to bill Lear Michelangelo talk about what it was like to paint the Sistine Chapel . Its a remarkable place. Its an important thing. Thats what the museum is about is being able to understand the history of whats been happening, and to see it and feel it. When i was a graduate student and i was complaining about the architecture, my faculty member told me, study it, even if you dont like it, theres something exceptional in their that got it to be successful. You need to know what that is. Thats what the Computer History Museum is all about. Good afternoon, everyone. Well. Thank you. [applause] its great to see all of you here today. Im john hollar, ceo. Its wonderful to have your. We have over 300 people registered for this event, which is wonderful for a noontime gettogether. So welcome. This is the first for us as you may have noticed and hope he took a few minutes to look at the photographs, the wonderful photographs by doug menuez downstairs. We have until september 7. This is the grand opening day, and were delighted all of you here. I want to make clear that we have a great new sponsor as a result of this collaboration we put together for fearless genius. Its micron technology. This is microns return to the valley after quite an absence but they are now starting to rebuild their presence here and we are so delighted that micron stepped forward and solve such a wonderful event, which we all have seen it being. So thank you very much to micron for making that possible. [applause] the book signing, help you take advantage of that. Doug is doing a book signing afterwards and we will see you out there with the good people from couplers. The next some by were doing to sound bites this month. The next soundbite is thursday july 24 at noon just like this. Michael malone will be your, the noted author and historian here from Silicon Valley. Is written a brilliant new book called the intel trinity. He will be here with scott of nbc for who will be doing the interviews. His Book Publishers the same day that he is here, michaels first appearance on his Silicon Valley bookstores i hope you be here for that, thursday july 24. On august 7 we returned to revolutionaries after a bit of a summer break. We will look at the early days of the internet with tom i hope you be here for that, too. You have q a cards on your chairs or tables. Take advantage of that. Thats a we get you involved in the conversation that we will be having after he does his presentation. And now for the program. Doug menuez is a very accomplished author and photographer, and he has done so much important work all over the world in a variety of important fields. Today we focus on this incredible project that he did called fearless genius the digital revolution in Silicon Valley 19852000. When he was a brilliant, young photographer here in Silicon Valley in 1985 he met steve jobs just as kelo starting over after leaving apple. And in an extraordinary act of trust, steve allowed to special access to photograph them as he began the next chapter in his professional life which was of course called next. And once Silicon Valley heard that doug menuez have been given unlimited access to steve jobs behind the scenes, all the doors began to open. And he photographed more than 70 other leading companies in the valley. He got behind the scenes in Venture Capital. He went to the things that used to happen before were days like white culminate or. And he wrote that right through the internet boom up to the year 2000 when he concluded that work just as a dot com bubble was collapsing and a singular air in our history was ending. He generated 250,000 images from those 15 years of work. What you see downstairs is 50 of his most wonderful and carefully curated images. There are many wonderful images in this book. Fearless genius has been traveling since its debut in 2012. Its been to barcelona, china, other interesting parts of the world and now it returns home to Silicon Valley. This is its only west coast stop and it will be dubbed only personal appearance. So were delighted to have him here today here to talk about the story of fearless genius. Please join in welcoming doug menuez. [applause] thank you so much, john, for the beautiful introduction, and thank you all for coming today. Its terrifying to be your in the valley of the beast. You guys all lived at this history. But i as a witness with legal bit of what i saw. Im going to take you back now to a simpler place in time, to Silicon Valley before the internet, before facebook, before texting. It was the age of the beeper. The facts was cool. It was during the digital revolution with a secretive tribe a brilliant ingenuity, entrepreneurs and Venture Capitalists came together to spark an explosion of innovation that rocked our world. They proved the power of Creative Ideas can become reality giving enough guts, will power and sheer passion. Along the way they created millions of jobs and untold wealth. Been my project looks the challenges we face at innovation day, particularly around education and the trend of shortterm investment. Theres not a lot of patience money for tough problems that solving climate change. If were not doing that, are we really as innovative as we think we are, or were . Before i address that question, let me take you back to how i got to Silicon Valley. I wasnt particularly interested in tech, people and culture. But in 1985 i was a young photojournalist covering the famine in ethiopia. Ive been a news photographer for some time and had seen in number of horrific things, a lot of death. At this was on a scale that was just incomprehensible. You walk into account with 1000 people and almost all of them are dying. I was just overwhelmed by this, and begin to question my overall and how i could contribute something meaningful. I went back to the bay area and the start to think about trying to find a story that was more hopeful for the human race and for many in my own life. That senior steve jobs was forced out at apple. From the heights of fame and power, he hit bottom and denounced is going to build a supercomputer that would transform education. I knew from a work that education was the key to so many social issues. Through friends, i reached out and asked if i could document steve and his Team Building the next computer from the early days to shipping, and capture its process of innovation. And i wanted complete access and i wanted to do it for life magazine. Amazingly, steve agreed. Of course, steve was already thinking about this. My timing was great. I stayed three years, and as john said, steve blessed me with distrust and is able to go through the valley and expand my project for three years and cover most of the leading innovators in over 70 companies and i shot a lot of film, a lot of startups. And now that material is at Stanford Library were is is being preserved as a resource and thats why with the scanning weve done we can bring you now the fearless genius book in this exhibition. Were trying to do a documentary now and then Education Program and continue this as, to share and celebrate the history of what happened during those days and bring those lessons forward to todays entrepreneur. Im going to begin with steve were beginning of them share a number of stores with you today but this is where i started with steve jobs. We all know about his great success, but most people outside about dont know about the 10 years of struggle and failure the went through. One day we were talking and they were trying to put the power of a mainframe in one q. Become difficult to to protect him and as steven were looking at the prototype and i insisted, what are you going to do with this cute anyway, steve . He wheele wheeled army and he si was and get stanford to cure cancer in his dorm room. The look in his eye i realize the power yet because i believed was possible because he seemed to believe it was possible and his team believe the. Everybody wanted to be on that bus for the future. This is the day he got 20 million. He started with his own money and he said lets go to this abandoned warehouse where we will build the factory and give his formal lunch pitch. He told ross we will build the worlds most advanced Robotic Assembly line. No human hands will touch it. We will so 10,000 computers a month. Ross wrote the check. This is the early days of the company. Almost everyone in the company is in the picture. He is saying hey, everybody, lets work nights and weekends until christmas, then well take the week off. The engineered says, steve, we already are working nights and weekends. One of my favorite people and he was from those day with susan who designed the icon for the macintosh. She went out to design the icons for windows and then os 2 and she did many, many devices. So her work affects the lives of millions of people everyday, yet very few people know who she is but she is one of the unsung women in the valley that i came across. Those of you who recognize the handwriting, this is steve jobs the todo list. I like the last item. For those you cant read, ankle deep shit. This stuff is hard. Its hard. He was a dreamer and he was able to pull together these ideas into one and find something to push towards it. It was like watching an artist in that regard, although he had other attributes as we all know. I have been blessed in my career, ive been to the north pole, i photographed president s and movie stars and had lots of experience. The time i got to steve i had many life and death experiences, and yet somehow being in the room with him was terrifying because even though he blessed me and it gave me this access i knew that one day he returned to me and i would have to justify my existence. Just like everyone else in the room. Everyone had to be on to a game, the best in the world. I had to get who i was. Photojournalists want to take pictures that can improve the world, that can reveal injustice and change lives. I was willing to die for a photo that could do that. As were my peers. But then i realized, oh, these people are changing the world. They are actually changing the world and i can shoot them. That became my purpose. I felt useful. And after that steve was a lot easierish. [laughter] they call the plan one thing, and he did it. He rarely saw steve in an unguarded, unselfconscious moments im very proud of that. I call this steve jobs attempting to be thinking. [laughter] seriously. What i observed with steve was that it was all about trust in many ways. If an engineer presented an idea, he had to know the person had worked and was willing to die for the i. T. Potential in a started, any decision risked the company. If some presented something that he didnt feel it was right or didnt agree or just didnt like that person for whatever reason, he could explode and start attacking. This is stupid, the stupidest idea ive ever seen. Im editing for prime time. It engineer was mature and evolve in a done homer, they would calmly respond, no, its not stupid, no, its us to be. Its really good. Just go back and forth maybe five minutes, 10 minutes. It would seem like an eternity, suddenly to switch with flippancy would go okay, great. He would smile that big smile and to do on to the next. It was amazing to watch. Im not condoning bad behavior, but somehow he was able to marshal these really brilliant scientists to do what he wanted and go against the laws of physics and create the impossible. Wow. Jumping ahead, this is the spring of 1989 to steve has now burned through most of his personal fortune. He is 59 and pixar and 50 in next. The companies on the ropes. They announced its lavish launch which all know about these launches, but its not the spring and they have built a single computer. They dont even have a factory of robots. He arranges a meeting with the chairman of cannon and his team. Can and wants to invest. Steve asking for what it meant dollars and a bunch of stuff answered they want to only getting 50 and want to double the equity wants to give, and he comes into the meeting wearing a sweater vest. Right off the bat he starts off in awkward know. This is the 80s. He wasnt showing proper respect. He sits down and he starts making six ridiculous, unreasonable demands that were not on the agenda. It took about an hour and half for him to get through these, everyone is baffled. Finally, the chairman of cannon says, i need a break. He goes out of the room. Steve turns to steam, you guys have messed up this deal. He storms out of the room and we are like what just happened . People look at me like i know. John bryson is out in all and he told me 20 years later what happened after. He said steve was laughing in the hallway. John wood up with steve, why arent you in their saving our jobs . He said i didnt always ridiculous demands and now im going to go and watch. He goes in the room and one by one he fights ar about another r and half and cannon has now come back like germany against brazil. [laughter] they are crushing the mighty steve jobs one after another. Finally, cannon has won on all six points. But in that moment, the power shifted right back across the table to steve. He got the 100 minute and get the robots he promised ross perot. Going backwards now, this is steve office before the launch. Secrecy was paramount even then. This is ross. They did this fantastic launch, enormous computer success, 80 magazine covers the most people did know the prototype was running. Didnt know. Went on ross and i were standing am in a group watching steve and steve had a problem with somebody and is going off on sunday, yelling at somebody about 30 feet away. Everyone is just standing there watching awkwardly. Ross leans over and whispers in my ear, well now, steve reminds me of myself when i was 30. [laughter] i think i learned you cant catch flies with honey. Despite the failure of the next hardware and having to close the factory and left three people, steves head down on the table, he never gave up on the operating system. He kept developing the next os for years. That laid the seeds of his invention and ultimate comeback. Taking a deep breath, heard theyre doing this cool thing at adobe called photoshop. Photographer, i thought that would be dashed to a wouldve and i got involved and started to document. You had 500 years of printing history and then publishing changes the world. These two gentlemen, to fearless geniuses spend 20,000 man hours writing the code that describes letterforms and next computers, printers, language called postscript and launched adobe. The original Business Plan was not through desktop publishing. This is symbolic. If they were going to have sex, this was how. It felt like paris in the 20s must go because as the technology caught up with the Processing Power and allowed desktop publishing to become real, artists start to appear in the from all over the world. Artist want to find the cutting edge tool. I felt like i was discovering a hidden tribe with their own older and a new language they were developing to go with the new technology. Russell was one of the ringleaders. This was decorated director of adobe today and he was back and edited one of the key reasons that photoshop was adopted and success with these able to evangelize to the artist, designed, artist and get them to try to he also really loved costumes. I got a call and said theyre doing this handheld device called the newton, a Computing Device and a communication device to you to come over. I got a meeting and asked permission to document the team. I told him what id done with steve and the wanted to do the whole thing with next and his team, i mean with newton and his team. He agreed. It was like a rebel yo unit fund inside the mothership to nobody wanted the news at apple. It was all about the mac at that time. He saw amec was starting to lose market market share to break open a new market. Steve john gets a bad rap because after steve was forced out, he was criticized constantly for doing that and for being a marketing guy. But after steve left john grew the company from 800 million to 8 million that the time he left apple was the most profitable Computer Company in the world. More than ibm, more than any software company, then microsoft. But theyre having trouble we writing the os and innovating and thats what the newton was about. It was a pretty high risk gamble. John also put a lot of women in positions, executive positions at apple that i have seen a lot of in the valley in those days. Goes home in charge of manufacturing and software. This woman had her baby and rarely left the building. This is also about the change of culture in the valley. So thats commitment. It kind of raises the issue, why is diversity important . Why does it matter . Isnt social justice . Of course. But it also is whoever writes the code controls the machine which impacts the User Behavior and the wider culture. People who write the code have different priorities, features a different, products are different, i think its better. The team was burning out. They were wearing down. They were given a year to write one they lines of code with only 30 engineers. And they did it but at the end of that year, there was addition made to switch the chip which was a good decision by the way back to the team and they said you have to rewrite all that and well give you another year. At 27 year old was working day and night. It just got married. When he heard his he went home and he loaded a pistol and he shot himself in the heart. Which was just beyond devastating for the team, and for all of us. And when i go around doing this talk, its just so interesting to people outside the valid just do not realize the level of sacrifice that is made to treat these products that we all take for granted. But the team rallied. Over christmas, michael chow and steve and some others gathered together and its and technical breakthroughs that allowed them to meet the date for shipping. And the shipping pashtun they shipped the new nano is a triumph, it was a catharsis, and emotional release and the dedicated the product but a shick jason. The handwriting was on 95 , other reasons. And john sculley was forced out himself, left the company. But his vision for the newton and the teams vision for the newton that he believed in was vindicated. He had been laughed at when he announced that it would be millions and billions of handheld smartphone tech devices, and it turned out and invaded the way in many ways for ultimately the pilot took the space and then yet the palm palmpilot, the ipad and the iphone which had a picture in the book of an ipad form tracker which was the Newton Design in 93. Without investors, you get nothing. You had no technology. And without really smart idealistic investors, you dont get to change the world. If youre a young entrepreneur in those days, this was one of the rooms you want to be in making your elevator speech. Some of the companies, very few companies had as many success stories, but they were patient backers and communism amazon took five years to make a profit. An important point today. Bill joy, another one of the actual geniuses i photographed who founded son, hes kind of explain the backbone of the internet. This is 1992 and thats William Randolph hearst the third. Bill tobin that night, i have to get a website. Unlike, whats that . Kim had just released the web a year before and i know how many of you know this, but ive asked this question a lot. What does he use to develop the World Wide Web and linking, hyperlink and all that . It was the next year. This is bill gates saying no one should ever pay more than 80 for a photo. Thanks a lot, bill. [laughter] he was a devil then, many of you remember, hes an angel now. This is intels most advanced that at the time. The pentium that in new mexico these are workers taking a break doing an exercise break. Many of these workers are actually public indians. Just after toy story was released, entrees great engine who cofounded sun and probably if you want to compete with sun you shouldnt show your motherboard on display. But i dont know that much about it. Bill joy finishing job in his office and asked him which was a big deal for sun. 10,000 people are having a water fight ebola but i was really interested in the boys with her toys sculptured. This is not a strategic map. These are golf courses that he wants to play. [laughter] theres a lot of fun. I love this. The great architect in the valley is the visionary leader is forced out, and the team broke the mold that he was one of the last, he was the last company that i spent a lot of time with at the end of the dot com cycle. Declared the First Software that let anybody got any idiot create a webpage in 95, 96. When it came out the browser wars were going on. It was a classic startup and this is what you would find some mornings after an all night programming session. Other source material for engineers might include pizza, logos and cocacola. It was fun. You had to wear a hat if youre new but time is running out. A couple of employees disagreed with the strategy, and they went behind smears back and the board and investors decided that it was time for him to go. In this think theyre supposed to close around, and investment round everybody was excited about that. And it turned out that the meeting had a different agenda which was you are fired, sign here, you get your shares. Were read replacing, but in a different direction. Thanks a lot for your service. He was like well, im not going. Im not doing it. I have a vision for this and i will fight for my vision. There was a long, long argument and battle. They left. They shut the company down and the 5 00 yo 5 00 yet to go befos 125 employees and the asked whoever can stay and work without pay, please stay. Im going to fix this. He went home and begin dialing for dollars. By noon the following monday he had 10 million in the bank. Its amazing to do without lawyers or due diligence. The best part of the story is three months later he sold the company to ibm 100 billion. He brought back the investors into the deal and they made 1000 irr. His story show summit of the threats of the classic arbiters of Silicon Valley. Theres a slight caveat to the store. When ibm took the company poet, the market was becoming very nervous. This was march 99. The ipo was not a huge success. Actually seeking and asked at the beginning of the end of the dot com bubble. And it was because there were 400 ipos become Something Like that and theyre all pretty flat and it kept getting worse and worse. I march of 2000, trillions of dollars started to wash away. It was devastating to anyone to all of you who lived through it will never forget it. It was amazing. But for me it was really tragic in many ways because i came in and was very attracted to a people called the nobel cause, was to called the noble cause and this idealism the people to other kids in africa to have computers, and they really meant it. That shifted where people would say to me, we dont have a product yet but we are doing our id and will be rich. That was unsustainable and it crashed. Meanwhile, while Silicon Valley is crashing, steve jobs is rising back up like a rocket to glory and fame and rebuilding apple. It was the os he never gave up on and kept fighting. He never ever give up, and saved it and allowed apple to transform itself back into an amazing company, because apple bought the next os. An interesting side note is that the recent john sculley was fired is primary because he wouldnt agree to license the mac os. Most people dont talk about that. He was forced out, and all his projections showed that if they did that the company would be bankrupt in three years. Anyway, three years later they were close to bankruptcy and one thing they did to save the copy was a sold the chip Company Called arm for the newton. Said john said to be slick and how much money do you think new made for apple . I said, zero . He said no, 850 million. Thats what they sold arm for, which they used 450 or whatever it was to build the next os. Interesting back story. I want to leave you with a couple of thoughts that ive been thinking about. The singularity is probably coming. Computers will gain consciousness, i believe that the way the thing thats really cool or utterly terrifying, i just like of a public dialogue. The atom bomb thing didnt work out so great and nobody asked me if wanted to type with my thumbs on tiny keyboards. We are not going to get a boat if want to upload our brains to a higher mind. If anything in the future is possible, how do we build and choose the best possible future . I agree with bill joy there should be public dialogue. Second is theres the challenges we face in education. To our millions of shortage of engineers. So will be the next steve jobs . Where will she come from . Well, she could come from anywhere. Theres a whole new crop of cool kids coming up worldwide but unless we address this issue, shes public would have a really hard time fielding a really cool game here in the west. A couple of years ago we graduated fewer doctors of Computer Science than in 1970. Its crazy to me. And third, im curious, what are so many investments today so shortterm . Everybody wants their money out in 18 months. Since the dot com crashed it seems to be institutionalized. This has led to innovation that you can do in the shortterm. Apps are cool. There are tons of exciting innovation but it is all iterative. Most everything we use today was an and the 70s or 80s or before. We are at the end of this cycle as understand and so this stuff is maturing and its starting to become functional. But its really hard for big, risky ideas to get funded. Nobody out there is taking is not a lot of money for stuff like this. Theres this natural breakthrough on innovation after 2000 because of a shift in investment strategy, longterm thinking just isnt there. Its not supported by wall street certainly. Which makes the ask the question, can you think of a single innovation since 2000 here in the u. S. A that is scald up to create millions of jobs here with benefits, fulltime jobs, as happened during the digital revolution . And i cant think of one. If youre thinking of selling things online from i think thats exciting and thats growing and theres other things that are growing that could scale but nothing is really scaled to help grow the middle class debt and create real meaningful jobs. Selling baskets online for one year with no health insurance, thats not going to go fast i dont think. Not to go negative on you, but the good news is theres a huge new wave of stuff coming. Whether its sensors, genomic, biotech is incredible. Nanotech and 3d printing and quantum pretty good all the stuff is coming and you can see. You can feel it just like you could in the 80s. Its going to explode. A whole new crop of idealistic young innovators and a nurse is coming with it. The question is how do we catch the next wave . To leave you with this. The people ive photographed, they were on a mission. They wanted to great tools that would improve our lives. Why is it important to have a mission to be part of something bigger than yourself . Because its ridiculously breathtaking hard as i said. You have to believe in something to walk through the fire. You dont have to be a genius, but you do have to be fearless. Many of you have already had a tremendous impact on our world here today. Some of you are on your own quest striving to create something amazing. If you succeed you could change our lives. What you do matters. The fearless genius story im telling you, this is your story. This is your tribe. Lets go catch that next wave to the future, next revolution. Lets fight for the biggest ideas, the toughest problems and fulfill the promises of the last revolution. Thank you so much. [applause] a chance to catch her breath and take a drink of water. That was fantastic. Thank you, john. Thank you for having me. Let me ask you a couple of questions. We have some really good questions from the audience. With 250,000 images that you had captured during this period, when does the mayor did start to emerge . As you are taking the photographs did you have an idea of what you want to say or did you just have to set it aside for a while and let it germany in the industry . I was so burnt out on the fun by 2000 i just put in boxes and we planned to move to new york. So i didnt think about it at that time, a later when stanford came into the picture and worcester to think about what to do with this, and think about a book, then i begin to realize there was a natural narrative already. You have an exciting incident with steve being forced out which is the beginning of a story. His articles although we do and rise. I have derived the Silicon Valley where you had money pouring in like a firehose, like gasoline on a fire. So that was a wonderful twin arc story that ends in 2000. So while i was shooting it, it became apparent to me that they were probably going to succeed. Most of the companies i photographed failed but i could see the passion and the energy and idealism was going to lead to real change. I would go back to new york and tell my editors you have a computer on your desk. They just laughed. You have a digital camera. They thought i was insane to you could see the future through the eyes and i believe it. It took some time to create, and by the way, we only have scanned 8000 images. We only had funding for that much so we have so many of the stories in here. I have many, many companies. All these great people are into. I showed you guys just a tiny, tiny piece of it. So were hoping to continue this and they get stuff that might be useful case studies of different companies, especially some starters that were interesting that failed. When did the doors first start to open for you, after you become a project with steve and got inside next . It was a little bit interesting. I got call some people accessing we are doing cool stuff, too. We want you to do for us what youre doing for steve. I got calls from ceos. I start to accept emissions when i would go in and i said, you know, i will she whenever i wanted. I want to full access to the boardroom, the rnc let the other times i do it for time or newsweek or going on my own, and ask because id heard about something cool and then so, nation of things happen and people we hear about me. But it came down to trust because even in those days that i was locked tight with security and competition was really theirs. So having the ability to say as to trust me. By the way, i would be at adobe and the board would be having a meeting about a lawsuit against others and i would try from there over there and they would be planning a counter. I never told anybody. [laughter] so i was trustworthy. That had to mean everything for the people you photographed. I proved it and i think the support is there to try to great sense out of the time because theres lessons we can bring out of the passion of those days young entrepreneurs today. Was this, was it the passion that you first locked onto. Well, yeah. Im a romantic. I think most of the people that i am attracted to hear our crazy. Were talking early, steve jobs, anyone who ever did anything great the Silicon Valley had a really distortion field. Because they were so singular minded about the way theyre going against all evidence of contra, you had your idea would succeed. Even if youre going over the cliff, some of. So that attracted me. I learned about who i am and my place in the were from photographing people around me. Its just somehow become a mission for me to tell stories to other people about what this culture is doing. And then we all learn and can grow. One of the questions ive been asked most from people who have seen a bit of the show already is, why Venture Capital . Why didnt you choose to go behind those doors be . Because i knew nothing about technology. I knew less than nothing about finance. I was an artist to begin a photo journals. Typically people like me dont want have anything to do with the money guys. These people clearly had the power and the sports. They were brilliant, brilliant people. They reminded me of the renaissance movers and shakers. This was the renaissance and if you hung around your, you saw sparky poor, it was an everyday exciting mission. The finance people were the smartest of the smart in many ways. Because they had emotional intelligence. A lot of injured were focus on a technical project. So the finest people were more well rounded and interesting and they were lubricating the whole thing. It began because i got an assignment to shoot john doerr for Time Magazine in i think 85 or something to that was my instruction to john, such an interesting, obviously brilliant man and very generous. He brought me in, and once i got in there i just, i was amazed at how it worked and how you build a company. I was learning to our shooting term sheets for amazon over the shoulder not know what a term sheet was. I just think everyone plays a role here, and you have to have the right balance in that role and the right incentives to create great stuff thats right there, thats sustainable. I like to look back at a time when things were more about longterm. It wasnt all that quarterly profit. Making a Business Plan for 18 months. Thats not for me. Why black and white . Very good. Believe it or not, some of you might know this, but usa today came out in 81. By 1985 when i proposed is stored for life magazine, everything was color. Were going to go to the black and white was kind of exotic in new and radical. Meadows also the tradition i grew up in. I studied black and white. I didnt you call it until i was 21. So for me that was important and the other reason was technical. Shooting in fluorescent lit rooms, people staying at computer screens where nothing ever happened, its all black and white became a way to do with light, the lack of light but also black and white strips away the color and you get to the motion faster. So you start to see what people are feeling. This is so cerebral, this world. The emotions are very deep. Action anytime every once in a while some Human Emotion with iraq, most of the time i was waiting for hours. For anything to happen. It was horrible. I had done stakeouts of drug dealers, russian spies, stand in the freezing rain for hours waiting for something so i was trained like a ninja. I met my match in Silicon Valley. Talk a little bit, you mentioned at the beginning but you didnt talk about it much in the presentation, talk about the documentary and what the documentary consists of and what you hope to achieve with that. Im really excited because i have found in the video part of this into interviews layers of meaning information that i was so surprised that i didnt know. You know, i was in the room watching these deals go down and i was privileged to see that, but i only saw one level. Saddam and giving people that were in the particular meeting and getting almost like this it three or four points of the. It is just layers and textures of history and you can start to see this great area. Its not binary. Even though i shot in black and white. So im hoping to do, going back and anything a lot of people that survived and then we look to the future. The first twothirds of the film, we validate the history of what happened in the 80s and 90s, and why is that good important to today . Last 20 minutes is all about whats coming next in the future. Were interested in looking forward and they will try to do this website is all about the future. Ive kind of gone down the rabbit hole of entrepreneurism. Are you happy with that . Its hard. To photograph these people so i thought its going on. We are getting there. The book is done. This exhibit i was telling you this morning if i get hit by a bus tomorrow, i feel like i could be happy because ive been in the Computer History Museum. [applause] weve got to keep you from getting hit by a bus spent and my wife would appreciate that. A lot of work still to go. When youre starting these conversations with these people, and by the way, we have a bit of the documentary running in the exhibit downstairs. When you see the video screen at the end of the main panel, youll see rough cuts from the documentary. I was watching some of the interviews this morning. Did you see susan . When steve got adventurous will one of the few interviews on one of the best speed talk about her. Susan was handpicked by steve and convinced to join next because she was working with one of the great Consumer Retail stores, and he wanted to know everything about the. It was preliminary for the apple store so that was her expertise. She became very close to steve and has a lot of passion things disable one of the great things she says about the creation of user interface and humanist tools is that it allowed people to express their true coaches appeared almost allows you to screen for truth. Creativity on the world through these tools, thats leveraging our brains. So she articulates a lot about whats exciting that no one can really say. This is really cool stuff. People i think are talking any because i have relationship from those days and i have been trusted to im also, im adding to the history the understanding of the history of the time. So i think that would be good. Are you starting with the progress when you go interview someone . What sort of reaction are you getting from them . Samir said idol every member you being in the room. Im like thats good. Because i practiced becoming invisible. That was part of my thing. Do they get emotional at all . Sometimes but sometimes people are denying the rails of what happened. Or maybe they remember it to fully . Im open to that the i think after present all the information. Ive always wanted to take the position that im a witness and this is my perception of what i saw. Thats why i think for me the document becomes even more important to try to complete the picture, not just the book. Our big exhibit downstairs, you will see one of the deep blues we have about building the exhibit is every image had to have a caption that told some history, i really need to say what the image was and why it was important. One of the things us would lead about when i saw the exhibit was the wonderful captions your britain for picture after picture. When did you commit to that . Theres a lot of history. It took a year to write those and it was hell because im not a writer. And once i wrote them originally for the russian exhibition, because the curator there said we are russian. We read your. [laughter] im like, ive read tolstoy so im like really, i said, started the ball rolling but i began writing edited and oral thing first and it worked on it and i got her a set of captions. The booth was packed at the moscow with people reading with people reading my caption. So that started. Me when i got the book contract from Simon Schuster, the editor was like, and, of course, youll have to write this. I said no, i that we would hire a writer. He said no, youre going to write the captions. For that went to get a research and go deep on it and had to try and the a lot of the. We were still finding out things are different, especially with technical stuff. But i appreciate you saying that the it was a very hard thing to do. The reaction around the rest of the world, whats that been . A lot of twentysomethings really excited but i didnt expect this, john, but its really cool. Even at fedex in boston, i mean, theres a young man from sudan came up with tears and to me. You in the room and you saw this stuff. It made it real for them, but also young people come up, even their tech people. They dont know who bob is bigoted or any other on his. Im talking engineers who are billion. They dont know their history. They dont know what happened to so theyre really excited to connect the dots and see that it matters what happened to their building on the shoulders of giants, just like people in the 80s for building on the shores of all those who came before. Touring and others. So they find history to be relevant . They are starting to and thats the most important reaction im getting. Or years, actually in Silicon Valley a lot of people, i would exclude this crowd, a lot of people ive talked to over the years are like that school. Who cares . Or get your stupid project to were putting all of our money in the next deal. Thats a good thing. But a lot of people focus on the next thing. Thats valid because its hard. I just think youve got to study the past to have a future. That action is an interesting point because you started to talk about this, id like to for this with you a little more. You do see this as a true line for the future. You have hi this conviction. You are not severely talking about all the events that happened from 15 to 30 years ago. You are talking about things that are just relevant today. So how are you imparting that message, why do you believe it so deeply . Just talk about job creation, weve got to do something. 25 and people that will never get jobs. I thought that the Stanford School developing bottom line businesses, sustainable, not his rocket ship right. They think about employers. When David Packard and hewlett started the company and the older companies begin, they were part of the fabric of the committee. Their employees there was a relationship between employees to the world and companies become global and, of course, with startups and apps, everything is about efficiency. So its hard to justify we will add this is crazy. I dont know the answer to that but i do know the other piece of this is the absolute passion i saw in those days but i think thats relevant. I think thats how you create, like all the stuff i talked about thats coming, nothing has scaled yet, right . Nothing has scaled. Its all coming. Its all exciting, quantum computing. If you dont have people who have that obsession, not bashing them if you dont support them with long for money, if you dont have crazy investors like crazy inventors, you will fail in spectacular ways. But thats got to be done. Maybe there needs to be more government incentives to lead to the so theres less risk. I see it as the future because i met these young, on a plane flying at it and tell me about your app. Blah, blah, blah. Shes like, i said so is this most exciting thing in your life . Does this define you . She looks at me like no, no. Im going to make money and then figure out what my life is about. Thats very common a fun. Thats why said you need something you believe in to walk through the fire advantage of the a lot of the junk entrepreneurs can walk away. They dont have a commitment level. They can go back and live with their parents now. The kids in the 80s and 90s mine cant. But its not a horrible thing either. In brazil and italy thats normal. But i feel like the stakes were higher. By the way these were middleclass for the most part kids who went to middleclass high schools in middleclass america and theyre smart enough to get into stanford and mit and they started these companies. But they had the old American Values of use it up, where it out or go without. They didnt feel they could go back on easily. They felt they had to succeed. They had to die trying. Theres underlying values. Im very excited because most of my grip is about culture and going into other cultures, and im happy to see the world scale up around this technology as it did. But now we come back to the u. S. , and if you really look hard at stuff, will we really ever grow an economy if were not creating stuff thats sustainable and jobs . I dont know. Now that it is back in Silicon Valley what do you hope people will take away from the show. And interest in history of think about the lessons. Probably anyone in this room could tell me what lessons were more important than what i am bringing up. Because you dont want to repeat those mistakes. But i believe that passion is the key and its an intangible you can put in a Business Plan. People say invest in the person, not the plan but thats it was the case today as much a thing because its all about what is the idea that will scale faster as an app is where the investment goes. I know you stay incredibly busy with the of the work you are doing. Every time i talk to you youre shooting for vanity fair or forbes or fortune or someone really exciting. How much of the ongoing work of trying to digitize and curate extract more from this project are you able to do x. How much do you want to be . Funny you should ask that because my dream is to create a platform with this that can be a new model, like photographers are struggling now. The Digital Technology invented by my friends has destroyed the trade practices of my industry. And we need a new model m. And i think it have a good story, a core story can you can create a book, a film, and Education Program, a traveling exhibition. So my dream is funding and create partnerships and grow this into something that becomes almost a movement about this idealism and the values are talking about. To go onward with the because you can have fearless genius in politics, fearless genius in sports, whatever. Its about being bold and going after tough ideas and taking risk. Thats the core of this really of this culture and thats exciting to me. Because life is short. This hour has flown by, totally flown by. Thank you, and were so happy to have you here and your project is just brilliant. We want you to sign a million books in the next hour. Thanks. Thank you, everybody. [applause] booktv is on facebook. Like us to interact with booktv guests and viewers come watch it is and get uptodate information on events. Facebook. Com booktv. Book tv asks what are you reading this summer . Im reading two books this summer. One is supreme city like Donald Miller it is a history of the jazz age in new york city. I may not be the smartest member of congress. Competition in sf i love history. This is the history of the jazz age and how it evolved to invent modern america. Its sports, politics. The administration of them mayor jimmy walker in the media, verizon the and its also about the concentration of wealth in america. This i think is lessons for us today. And im also making a final edit by reading a book which is coming out in january which is a parody of politics in washington so i am reading some history and also editing my own book that is coming out in january. Is this your second book . This is my first novel im working on and its a parody of politics in washington, which i have lived through. Its being published by Simon Schuster and it comes out in january. To none going to the arduous task of final edits on the mens good and very much looking forward to it. Will we recognize anybody from the hills . You will recognize everybody from the hill, from the white house, from washington. What are you reading this summer . Tell us whats on your Summer Reading list. Tweet us at booktv, posted to her Facebook Page or send us an email, booktv cspan. Org. You are watching booktv on cspan2 with the top nonfiction books and authors every weekend. Booktv, television for serious readers. Who b