chobani. used to have more inside the flip cup and now less. i have one here with me as well. my producer noticed it. a big fan of the yogurt and realized when she opened it she got a little less yogurt than what she is used to. it has been happening for some time now. we have seen inflation increasing, shrink inflation is also increasing but at the same time decreasing. general mills decreased their family-size cereal by an ounce. it might not sound like a lot but it adds up. >> you lost an ounce. but you say what's on ounce? well, one ounce is one bowl of cereal. think of how many millions and tens of millions of boxes general mills sells of cereals every year. one little ounce yes that you get is big bucks for the