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fantastic chocolate. they don't use stylized imagery like the cookie department is using in their logo. the time differential is not going to be a determining factor that they started using it in 2009 and now her she wants to go after them. what's interesting about the chocolate chip manufacturers is like this picture of the hershey kisses cookies on the back of the packaging, they usually use an actual chip. as opposed to the stylized image. >> like you said, they are going back-and-forth against each other. if the cookie department is wrong for that logo. it's on a baking sheet. they're not to even -- they're not selling the same product. it's on a baking sheet. it's not a kiss. >> shannon: we are going to need to do some field research i

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