Hi there, everyone. Im j. J. Ramberg. Welcome to your business. It is hard not to notice how rapidly the health and wellness industry is growing. People everywhere are investing in improving their mind, body and souls. Meditation is becoming big. Hes quickly turned his guided Meditation App into a thriving business. But he hasnt done this alone. Strategic Brand Partnerships have helped take inscape to the top. Take a deep breath, quiet your mind and sink into a state of serenity. Thats what the founder of incape i inscape is asking you to do. People are responding. Meditation and mindfulness have gone mainstream and quietly become a billion dollar industry. Inscape is one of the key players in this space, taking meditation into the future with its stunning hightech studio, voice guided meditations and an app that brings the inscape experience to the masses. Located in the Flat Iron District of new york, the 5,000 square foot studio opened in 2016, quickly becoming a hot spot for people seeking calm and clarity in the middle of their hectic daily lives. With technology, were bombarded with information and notifications, sounds, screens. That was my life style. He initially made a name for himself in the fax industry with his Previous Company inter mix. He turned his decade long passion for meditation into his next venture. I know meditation is good for me. I would like to do it. I did it for a while and stopped. I think the idea is you do it every day, you have a great day. You do it every week, youll have a great week. You do it as a lifestyle, youll have a different and a better lifestyle. The Company Started with a focus on consumer marketing, tapping into people like me interested in creating that habit. But he knew in order to scale his brand, hed have to focus on strategic Brand Partnerships. He identified one industry right in his sweet spot. Were big on the hotels. We see natural collaboration with them. So he put together his pitch. You should definitely know what the brand has done before so that you can show them that youve spent the time researching and that you understand what resonates with their demographic and how you could potentially push them further. If you havent done your research, you could pitch an idea theyve tried before and failed. When the james hotel was developing its program, inscape became an obvious choice for the meditation portion. The goal for that was more acquisition. We give them a code that would allow them for a month to unlock the app. Hopefully they have a great experience and become users. The cost was covered for the first app download. It has to be a win. Win for both sides. Ultimately you have to think of what is the benefit for them. Then understanding are the brands a true match. Do they really propel one another further . The Luxury Boutique Hotels recently collaborated with inscape to bring the feel of the actual studio to their rooms. Theyll soon offer a dedicated tv channel with exclusive guided meditations. Its part of the experience. When you come into the room, the tv is on already, the lighting, the mood, the sound is in the background. Hes also focused on reaching legacy brands. Many are looking for innovative and hip startups to partner with. Inscape collaborated with listerine for its campaign and bringing wellknown influencers on board like sofia bush and eric decker who believe in the power of meditation. We say if were new and innovative, who might need that. The ideal start is to say what are your goals and going to the drawing board and then coming to them. We like tapping into an audience that would never even consider meditation. They compensate our production cost and any efforts that we put behind that. Inscapes also partnered with some other unexpected brands like stella artois. Think its only your first mindful tasting experience. We like creating a buzz but it has to give a great outcome. Our mission is to get users and get downloads where people actually are actively using it. As he continues to grow, he says hell keep creating what may look like surprising partnerships. So far theyve been working out. It feels like Actress Jennifer Garner is everywhere, on the big screen, on red carpets and now in the grocery store. Shes one of four founders of cold pressed organic Baby Food Company once upon a farm. We sat down with her and one of her cofounders to talk about why shes turned into an entrepreneur and why this was the opportunity that caught her eye. Actress Jennifer Garner has played everything from a take no prisoners mom out for revenge in peppermint to the understanding supportive mom in love simon. Being a real life mother of three has inspired her in a whole new type of collaboration. Business. Ive had the fortune of getting to represent byes that i really love. But of course the next thing you want to do then is to be part of something from the ground up. When she heard about two entrepreneurs in san diego making an organic cold pressed baby food pouch, she had to learn more. One of those entrepreneurs called me and said, hey, would you like to come down and meet with Jennifer Garner . Shes really interested in this brand. I said, sure, ill take a meeting with Jennifer Garner. We talked about now how business is driving social change and the good in the world. Just a huge passion for organic and healthier kids foods and she seemed like a really fun person to work with. It was kind of crazy actually. It was kind of a moment of im in if youre in. In 2017 once upon a farm, a food Company Offering cold pressed organic baby foods officially had two new members. Jennifer serving as chief brand officer and john taking on the role of ceo. For me, just from a moms point of view, theres so many great businesses out there. But there are very few that i feel like i would have done that, that would have solved a huge problem for me. This would have solved an enormous problem for me. I have three kids. I did make their baby food. Sometimes i just couldnt get it done. When you open a jar of baby food thats been sitting on a shelf for longer than your child has been alive, its just so unappetizing. It never made sense to me why we would be feeding this to our kids. I had been in the industry for a long time. I had run annies, a wonderfully successful company. It always fascinated me that no one was doing it in baby food really. Theyre shaking up the baby food industry, starting with the grocery aisle. Our products require refrigeration because of the way theyre processed. Theres no refrigerators in baby food aisles. A lot of moms and dads interested in buying conventional baby food, theyre also shopping in the yogurt category. So we said lets attack that dairy aisle. Though jennifer is the face and voice of the company, shes making sure her involvement spans far past being just a spokesperson for the brand. Its a whole new vocabulary. Everyones talking in a lingo that i dont understand. Im just writing down the things i dont know so when we leave, i can say to john, what does this mean, what does that mean. Theres lots of celebrity endorsers and whatever. Thats fine for what it is, but we really needed a hard working involved partner every day. Theres no harder working person that ive ever met in my life seriously, fulltime actress, mom, partner in this business. Were on the phone all the time working through stuff. We needed that to make things happen. Jennifer and john bonded over the desire to have once upon a farm be a brand that makes today accessible to kids everywhere. One of our longterm goals is to be the first fresh wick baby food. That will be a process to get there. Its very complicated, but we know that wick is very important. The kids growing up for example in Central Valley california which is considered the salad bowl of the United States if not the world, these kids do not have access to fresh healthy food or organic food whatsoever. So we want to get our healthy great products out to kids all across the country. You can find the products in major retailers nationwide as well as online. This dream team has every intention of growing with their customers. How can we continue to solve problems for moms and give them options that are healthier and closer to fresh and that are still really exciting for kids pallets. It doesnt matter how pretty the packaging is if kids dont like it. Whats exciting for me is seeing my 12yearold want it in her lunch or seeing kids enjoy the flavor and texture of the product. Designer zac posen wears many hats. He designs for Brooks Brothers and he recently updated the uniforms at delta air lines. He release aeased a cookbook lar and has a new documentary out. He joins us today to talk about the changing face of retail. So nice to see you. Nice to see you. Thank you for stopping by. Thank you for having me. Its so interesting kind of following your career and watching you think about fashion in relation to the public. Yes. You kind of famously decided not to show at new York Fashion Week and have done this for a little while. Why . I wanted to create great collateral. I wanted to create imagery that connected with the fans and the consumer. I wanted to control that image. I wanted to be a better story teller. So you took these beautiful pictures and videos. Yes. Why not that on top of doing a show at fashion week . You could and some do. It really came to decision about kind of finding a pure message. You know, we live in a social media age where those images are what tell the story of your brand. Right. Its so different than when you first started out, right . Absolutely. There were systems and formulas and just the very beginning of online reviews. Its vastly changed, how we sell changed, how we market changed. The consumer has changed. Right. So you kind of have to really take risks to be attuned and aware of it. Your industry in particular is seeing so much change. So youre talking about how youre marketing to people and speaking to people. But also i have friends who are designer like you and its a zary tiza scary time for many of them because the way people buy is changing so much. Absolutely. I think first off one needs a really personal product. It has to be really unique. It has to be special and it has to be consistent to build a business. Yours has always been unique and special. Well, we try. We try each season. We have our codes, which are our construction and clothing that loves and empowers women and really playing with the power of glamour. But not in a subjective way. In a selfempowering way for the rare opportunities that you get to wear a ball gown. For the rare opportunities. When you take your designer hat and put on your business hat, how do you face the unknown of the future of how people are going to buy and where theyre going to buy your things and are they willing to spend what they would have before . Sure. I think looking at luxury, you know, from some distance today, there is a challenge. Its oversaturated. The veil has been lifted. That can be very concerning. Theres so many brands entering the market. Fashion loves new. They like to dispose. Its something that ive lived, so now im kind of very comfortable in my own skin with my own work and i kind of stick to that and build. And its a choice. But today im running a profitable company. We selffund ourselves with what we do. Its a slower process, but i think its authentic. Right. Congratulations. Its real. But when i look at it theres a lot of waste in luxury. Fashion and clothing doesnt retain value in the way it did. In the past luxury was defined by rarity. Everything is globalized now. You can get anything shipped the next day tomorrow. So that changes it. We started to hear very large brands that were burning and destroying their clothing. So depressing, right . Its pretty depressing. I think looking at the future and im not there yet but there is a huge Ecological Initiative that needs to be taken by the fashion industry. Your documentary documents your ride as a designer and a business person, highs, lows, everything in between. All a learning process. It sounds like just to hear you say youre profitable and that you run your company with your profits is just a great success. Congratulations. Thank you. Its been back to school time for both students and their teachers. As weve seen in the news, many states have cut education budgets along with teacher salaries. Many of them do it for the love and the passion of teaching, but unfortunately it does not always pay well. As we reported a while back, there is a business now that gaining traction that allows them to supplement their income by selling learning materials to other teachers. Deanna jump is something of a rock star. All these teachers are coming up wanting their pictures with me. Im still not use to it. Thats because shes a selfmade millionaire, the first of several teachers that have hit the jackpot on the educational website called teachers pay teachers. Similar to etsy they sell classroom lesson plans that they develop to other teachers. I was honored to be the first one to hit that milestone and to be able to pave the way for others, so to speak. That was back in 2012. It was also a milestone for teachers pay teachers. We saw a group of teachers really adopt the platform. One of them was deanna jump whos a tremendous teacher and inspiring educator. They got teachers excited about what was going on on the platform. Its been a story about how do you keep up with fast growth. Fast growth was the last thing paul edelman had to worry about when he started the company back in 2006. He launched the business to connect and support the Education Community by allowing teachers to share the innovative materials they were creating for their classrooms. And while everyone agreed teachers pay teachers or tpt was a great concept, adoption was slow. The journey was a study in the three ps, patience, persistence and pers vernthere were highs a. After acquisition. To save the community and the business from obscurity. With almost 4 million active users, two out of three teachers have downloaded something from the site. While its no secret that teachers are notoriously overworked and underpaid, they got help, support, and ideas for their classrooms. With the potential of making some extra money themselves if they sold their resources on the site. The typical journey is they start downloading for free and when they find a teacher they connect with they start to buy. From the perspective of the teachers who are selling, thats a double good. They make some money, get some recognition for the work theyve done, and they get to know theyre having real impact in classrooms. Hope king is a teacher in atlanta, georgia. She has a blog called elementary shenanigans as well as a successful store on the teachers pay teachers site. If i want it to impact their classroom, i have to show them what engagement looks like. Thats why im doing songs, cheers and chants, handson learning because i cant just show teachers heres what you do. Theyve got to experience it, too, because thats what motivates them, inspires them, and thats whats going to impact their classrooms. Anna is a second grade teacher in new york looking to supplement her income. Not only did her tpt store simply skilled take off in just a few days, she found exactly what founder paul edelman intended when he started the company ten years ago. How important is the community of tpt for you . Oh, my goodness, its probably more important than anything. Tpt has been such a huge part of my life the last four years. They invite us here. They want your feedback. They want to know how they can better this business and help children and empower teachers. Thats what theyre all about. Its amazing the friendships and collaborations that have been created because of tpt. Still to come, our experts talk to us about some important parts of growing your business, sticking with your vision, maintaining your culture, and moving on from failure quickly. Dont forget that the past can speak to the future. Im going to be your substitute teacher. Dont assume the substitute teacher has nothing to offer. Same goes for a neighborhood. Dont forget that friendships last longer than any broadway run. Mr. President. laughing dont settle for your first draft. Or your 10th draft. You get to create the room where it happens. Just dont think you have to do it alone. The powerful backing of american express. Dont live life without it. How do you maintain the vision and the passion in your team when youre scaling fast and having to add a lot of new hires . So the way you maintain vision and passion is to make sure as youre recruiting youre not just looking for expertise and cultural fit but passion. Make sure you are hiring superconsumers into your business. Its a concept of high passion, highprofit consumers so the way i would express it is theres a Company Called royal canin, and they bring dogs into their interviews. Theyre measuring how good are you at your job but youre interviewing with the dog to see how good you are with that. If youre engaging with the dog, its a great fit. If not, it might not be a great place for you to work because the passion isnt there. Companies that have a highly engaged workforce are 147 more profitable, so its an important measure to include. We now have the top two tips you need to know to help you grow your business. Lets introduce our panel. Kim is the ceo of Global Marketing technology company, and also author of the execution factor the one skill that drives success. And tim is the cofounder and ceo of Small Business funder lender. Good to see you. Thanks for having me. Tim, you have about 80 employees, 50 employees . 50 in new york and a sales team 50 in chicago and 30 in new york. Millions and millions of dollars in lending. You started this yourself. One tip. Congratulations, by the way. Thank you very much. The tip or the concept for me and working with our Business Owners is being able to fail fast and recover faster. The concept seems simple, but when you try to start executing and understanding and accepting it, it becomes a little more difficult. When we think of change or think of failure, by human nature its not a natural fit to change. We always resist it. I dont think anybody wakes up in the morning and says, you know what, i cannot wait to fail today. Small businesses that are successful that deliver strategies, that can execute and make decisive decisions every day, theres Business Owners doing that every single day. What weve found is those businesses continue to do that and do it well. What do you mean by recover faster, though . How can you get yourself to recover faster . So a perfect example is weve been working with our team and our culture, if you start understanding why youre failing, you may be hiring a team member that doesnt fit to an executive decision on a Marketing Campaign to you just had too much inventory for the fall season or youre accounting is no longer working and is disrupting. To be able to fail at that, recognize it, analyze it, react, realize we failed at this decision that we need to move past on, and when i say recovery, its the ability to recover and move forward from it. What were finding with our Business Owners is we talk to them in may and were having the same discussion next june. Were saying, well, you had the same inventory that you turned over three or four sometimes times last year. Your company is doing a billion dollars in revenue. Yeah. In how many years . I started my First Company in 2003, almost 15 years ago. Incredible. You know a lot. Tell me one thing youve learned going through the past 15 years. I think its easy to get distracted in todays world. So prioritize your vision. And i think thats being really Crystal Clear about what youre trying to achieve and putting it visibly where you can see it every day. I put mine on my bathroom mirror so every morning on a postit i wake up and see it and every night as well. The name of your book is the one skill that drives success. What is that skill . Its execution. Execution is what separates innovation, and its a bridge between innovation and transformation. Its easy to have that idea and ideas are a dime a dozen. Its hard to execute. Someone came up to me the other day, a good friend with an idea for this new company and i said to her, its kind of an obvious idea. Why hasnt anyone done it yet . Its a great idea, but for sure someone has thought of this before, so why hasnt anyone done it yet and why can you do it better than all these people who havent done it . So true. Its about execution. It is about execution and about having the knowledge and that blueprint of how to execute, and thats what the book really shows. Thanks for writing it. Thank you for stopping by. Congratulations again both of you. Such great success. Amazing to see. Thanks, j. J. This weeks your biz selfie comes from zee and edwina arenas who own lemonade love in washington, d. C. They sell locally sourced fruit and frozen concoctions. Now, why dont you pick up your smartphone, take a selfie of you and your business like you saw and send it to us. Include your name, the name of your business, and its location, and we look forward to seeing those pictures. Thank you so much for joining us. I say this every week and i mean it. We love hearing from you. If you want to get in touch, email us at yourbusiness msnbc. Com. And check out our website, msnbc. Com yourbusiness. We posted everything from todays show in case you missed anything or want to see it again, and a whole lot more for you. And connect with us on our digital and social media platforms as well. Also, remember to check out our podcast. Its called been there, built that. You can download it for free from tune in or wherever you get your podcasts. We look forward to seeing you next time. Im j. J. Ramberg. We make your business our business. Dont forget that the past can speak to the future. Im going to be your substitute teacher. Dont assume the substitute teacher has nothing to offer. Same goes for a neighborhood. Dont forget that friendships last longer than any broadway run. Mr. President. laughing dont settle for your first draft. Or your 10th draft. You get to create the room where it happens. Just dont think you have to do it alone. The powerful backing of american express. Dont live life without it. Hey, there. Im david gura. We are following two huge stories. First, is it a bombshell report or a joke that bombed . The number two official in the Justice Department suggesting he wa wear a wire to tape the president of the United States. The president is reportedly asking, should he fire Rod Rosenstein . Theres a lingering stench, and were going to get rid of that too. Breaking overnight, extension granted, Senate Republicans giving Brett Kavanaghs accuser more time to decide if she swants
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