Twilio acquires India's communications platform ValueFirst to boost customer engagement
IANSMar 17, 2021, 14:28 IST
TOI
Twilio on Wednesday said it has acquired
ValueFirst, one of India's leading Communications Platform as a Service (CPaaS) player, for an undisclosed sum.
ValueFirst connects businesses with consumers over telecom (SMS and voice) and Internet (chatbots, email and over-the-top) channels.
Last fiscal year, ValueFirst processed over 42 billion SMS messages and was one of India's largest messaging aggregators and CPaaS - Communications Platform as a Service - players.
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Twilio aims to benefit from ValueFirst's customers, market know-how and product offerings, to further scale their operations.
India is an important market for Twilio and their customers. The country is experiencing significant growth and presents a number of opportunities in the areas of messaging, conversational