Twilio acquires India's ValueFirst to boost customer engagement

Twilio acquires India's ValueFirst to boost customer engagement
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IANS
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Published on
​ Wed, Mar 17 2021 14:21 IST
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Twilio acquires ValueFirst Image Source: IANS News
New Delhi, March 17 : San Francisco-headquartered cloud communication firm Twilio on Wednesday said it has acquired ValueFirst, one of India's leading Communications Platform as a Service (CPaaS) player, for an undisclosed sum.
ValueFirst connects businesses with consumers over telecom (SMS and voice) and Internet (chatbots, email and over-the-top) channels.
Last fiscal year, ValueFirst processed over 42 billion SMS messages and was one of India's largest messaging aggregators and CPaaS - Communications Platform as a Service - players.
Twilio aims to benefit from ValueFirst's customers, market know-how and product offerings, to further scale their operations.

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