Ubisoft: If there is no value in gen AI for creatives, it is not going to be adopted

I wanted to convince Iron to come to the pub.She is one of Ubisoft's NEO NPCs that we got to meet during GDC last month…

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Virginie Mosser ,Guillemette Picard ,Ubisoft Neo Npcs ,Brendan Sinclair ,Melanie Lopez ,Production Technology ,