Senior Editor, Technology
A global athletic apparel brand is launching omnichannel operations in the Middle East and North Africa (MENA) region.
Under Armour, which operates over 30 brick-and-mortar stores in the MENA area, is collaborating with digital agency Emakina to add an e-commerce platform to its sales channels there. Emakina is creating a branded digital experience for Under Armour that will be accessible across desktop, phone and tablet devices.
As part of this digital commerce expansion, Under Armour will deploy a customizable Fluent Commerce order management system. The company will also implement additional Fluent Commerce technologies, including product information management, CRM, and storefront solutions.