Photograph by Emily J. Davis
Gresham Taylor grew up working for his family’s display company, eventually introducing the business to the fashion world. Now he and his wife, Dina, own ViaClover, a design and manufacturing company that creates beautiful retail spaces for companies such as Balenciaga, Louis Vuitton, and more. The company does everything from design to building out the store with its in-house team—a service unique to ViaClover.
How did ViaClover start?
Gresham: I had a little wood and print shop, and the first client I brought in was Opening Ceremony. They were on the forefront of (experiential shopping) and making a space artistic. We also worked with all these great designers including Alexander Wang and Yeezy’s team and built their designs. From there, we got asked to do (Refinery29’s) 29Rooms in L.A. We started getting a really good idea of how design works from these brilliant minds. We did that for two years and didn’t even design; it was just building all these great creative directors’ ideas out of our wood, metal, and print shop. About two years into our company, we got a call from The Grove (in L.A.) and they told us they were going to hold pop-ups. We managed the whole program—we worked with a new brand every 28 days, designed it, fabricated it, and then built out their pop-up. Eventually, we were asked to do retail stores because we had that experience of making a space Instagram-y and explosive.