Watch Now: University of Lynchburg looks to better serve community with new initiative

The University of Lynchburg announced Wednesday an initiative it hopes will help the city thrive: Lynchburg Tomorrow.
The project, housed by the university, looks to identify and meet the needs of the city by bringing together organizations, nonprofits, agencies, schools, faith-based institutions, businesses, citizens and other resources.
Alison Morrison-Shetlar, president of the university, said the collaborative initiative has been in the works for much of her nearly one-year tenure with the university.
“Lynchburg Tomorrow is about leveraging resources through a collective impact and asset development model to support the success of the city,” Morrison-Shetlar said.
Steered by a committee of city and university leaders, Lynchburg Tomorrow will first work to support the city’s strategic plan by directly addressing three areas of need: access to healthy food, affordable health care and leadership development.

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