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The
No Waste Challenge is a global competition initiated by
What Design Can Do (WDCD) in partnership with The IKEA Foundation. WDCD are calling on creatives – Both Small Hackers and Big Dreamers – To Submit Innovative Solutions to reduce waste and to rethink our entire production and consumption cycle.
WHY WASTE?
The answer is straightforward and devastating: our planet is drowning in waste. Every year we dump a massive 2.12 billion tonnes of it worldwide. This is partly because we’ve created an economy in which 99% of the stuff we buy is trashed within six months. If all this waste was put on trucks, they would stretch around the Earth 24 times.

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