What Makes Data Analytics So Crucial for Digital Marketers?
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Data analytics and marketing as a whole are intricately connected today, but only a handful of marketers are able to utilize that connection to its full extent. This is largely because marketing experts usually do not have a background in data science. Consequently, they must rely on secondhand interpretations and data analysis reports to design target-oriented campaigns with high ROI potentials. Before elaborating more on this knowledge gap and how it affects ROI, it is necessary to first discuss how and why data analysis is so crucially connected to marketing.