The pizza is topped with spicy chicken-style pieces, roasted onion, sundried tomatoes and vegan ‘mozzarisella’
White Rabbit is to launch its first wheat base pizza into Sainsbury’s in the new year as it looks to entice a broader range of shoppers.
The pizza marks the first time the challenger has forayed outside its gluten-free remit.
White Rabbit co-founder Nick Croft-Simon said flexitarian shoppers were key to the brand’s mission – “to craft delicious authentic pizza that everyone can enjoy”.
The NPD takes the form of a vegan ”meaty” pizza, called The Vegan Arrabbiata, which is topped with spicy chicken-style pieces, roasted onion, sundried tomatoes and vegan ‘mozzarisella’.